United Kingdom (UK) Apparel Market Size and Trend Analysis by Category, Retail Channel, Consumer Attitudes, Brands and Forecast to 2028
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UK Apparel Market Report Overview
The UK apparel market size was valued at GBP60.7 billion in 2023. The market will witness slow growth at a CAGR of more than 1% during 2023-2028 as consumers will retain a cautious approach to spending, while resale channels and capsule wardrobes will also remain popular. The UK apparel market report offers data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2023 in each of the categories as well as the entire apparel market of the UK.
UK Apparel Market Outlook 2023-2028 (GBP Billion)
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This UK apparel market research report provides historical and forecast period data for total apparel sales in the UK. This report offers a detailed analysis of the market with the impact of recent events on customer shopping behavior, key apparel retailers, and sectors.
Market Size (2023) | GBP60.7 billion |
CAGR (2023-2028) | >1% |
Forecast Period | 2023-2028 |
Historical Period | 2018-2022 |
Key Channels | · Clothing, Footwear, and Accessories Specialists
· Online Specialists · Other Online Retail · Department Stores · Hypermarkets, Supermarkets, and Hard Discounters · Other Offline Retail |
Key Categories | · Clothing
· Footwear · Accessories |
Key Brands | · Primark
· Nike · H&M · Adidas · Zara |
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UK Apparel Market Drivers
Brands’ investing in new technology is a key factor driving the UK apparel market. With the UK online market anticipated to outperform again from 2025 onwards, brands will continue to invest in the latest technology to enhance their digital propositions. For instance, players such as John Lewis, H&M, and Bershka have begun introducing virtual try-on features to alleviate online returns rates and make it easier for shoppers to choose the correct size. Meanwhile, the biggest brand in the market, Primark, has been enhancing its omnichannel proposition, announcing the rollout of its click-and-collect service across all stores in the UK in April 2024.
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UK Apparel Market Segmentation by Categories
The key categories of the UK apparel market are clothing, accessories, and footwear. Clothing was the largest category in the UK apparel market in 2023. Womenswear, menswear, and childrenswear are the key sub-categories of the clothing category.
UK Apparel Market Analysis by Categories, 2023 (%)
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UK Apparel Market Segmentation by Channels
The key channels of the UK apparel market are clothing, footwear, and accessories specialists, online specialists, other online retail, department stores, hypermarkets, supermarkets, and hard discounters
other offline retail. Clothing, footwear, and accessories specialists dominated the market in 2023.
UK Apparel Market Analysis by Channels, 2023 (%)
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UK Apparel Market – Competitive Landscape
The key brands in the UK apparel market are:
- Nike
- Primark
- H&M
- Adidas
- Zara
In 2023, Primark led the UK apparel market as its low prices and trend-led assortment appealed to financially-conscious shoppers.
The report provides a market positioning map of the other top 10 brands for 2023.
UK Apparel Market Analysis by Brands, 2023 (%)
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Key Segments Covered in the UK Apparel Market Report
UK Apparel Category Outlook (Value, $ Billion, 2018-2028)
- Clothing
- Accessories
- Footwear
UK Apparel Channels Outlook (Value, $ Billion, 2018-2028)
- Clothing, Footwear, and Accessories Specialists
- Online Specialists
- Other Online Retail
- Department Stores
- Hypermarkets, Supermarkets, and Hard Discounters
- Other Offline Retail
Scope
- The UK Apparel Market to 2028 report offers comprehensive insight and analysis of the UK apparel market.
- It offers detailed information on the major players, the key trends, and consumer attitudes.
Key Highlights
After a drop-off in 2022, the online market experienced an uplift in 2023, rising by 2.3%. Demand is expected to become more subdued again in 2024, hindered by online pureplays like ASOS and boohoo.com, which have been facing significant losses.
Primark maintained its market lead in 2023, growing its share by 0.3ppts, as its value proposition and trend-led assortment continues to resonate with shoppers during the cost-of-living crisis
Accessories is anticipated to record the strongest growth between 2023 and 2028. However, its share of the total market will remain below 2018 levels, as the category remains less essential than both clothing and footwear, so is easier for shoppers to cut back on.
The UK premium market is expected to be the best-performing price segment in the forecast years. The market will continue to benefit from shifting consumer purchasing habits, with many prioritizing versatile, high-quality pieces over trend-led items as the economic outlook remains weak.
Reasons to Buy
- Understand where the demand lies within the UK Apparel market across various price positionings, categories, and brands, to allow you to maximize customer acquisition.
- Learn how continued inflationary challenges will impact the UK Apparel market, and which players are most at threat from changing consumer habits.
- Identify the key approaches brands are taking to stand out in the UK Apparel market, and how you can adapt these to fit your own business.
Alo Yoga
ASDA
ASOS
Bershka
Boohoo
Burberry
F&F
George
H&M
John Lewis & Partners
Lululemon
Marks & Spencer
Matalan
Mulberry
Next
Nike
PrettyLittleThing
Primark
Tala
Tesco
Vinted
Zara
Table of Contents
Table
Figures
Frequently asked questions
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What was the UK apparel market size in 2023?
The UK apparel market size was valued at GBP60.7 billion in 2023.
-
What will the growth rate of the UK apparel market be during the forecast period?
The UK apparel market is expected to grow at a CAGR of more than 1% during 2023-2028.
-
Which category dominated the UK apparel market in 2023?
The clothing category dominated the UK apparel market in 2023.
-
Which are the key brands in the UK apparel market?
Nike, Primark, H&M, Adidas, and Zara among others are a few of the key brands in the UK apparel market.
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