United Kingdom (UK) Christmas – Analysing Buying Dynamics, Channel Usage, Spending and Retailer Selection
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UK Christmas Retail Market Overview
The proportion of consumers shopping for Christmas increased in 2023. A third of consumers stated that they started Christmas shopping earlier last year compared to the previous year. Among these consumers, most of them stated that this was to spread the cost of the occasion to feel better prepared for Christmas this year. Consumers also leveraged finance options such as Buy Now Pay Later for cost spreading.
The UK Christmas market research report offers a comprehensive insight into the dynamics and spending habits of UK consumers for Christmas. The report analyzes the major players, the main trends, and consumer attitudes to identify the target audience and create smart business goals.
Key Provinces | · North West
· Northern Ireland · West Midlands · South East · East Midlands |
Key Categories | · Gifting
· Food & Drink · Cards & Giftwrap · Seasonal Products · Clothing & Partywear |
Leading Retailers | · Marks & Spencer
· Amazon · ASDA · Boots · Tesco |
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UK Christmas Market – Consumer Attitudes
The key provinces in the UK Christmas market are North West, Northern Ireland, West Midlands, South East, and East Midlands among others. In 2023, North West had the highest Christmas shopper penetration. Most of the shoppers in the UK started the first few weeks of December, followed by South East. The female shoppers dominated the UK Christmas Market. Most consumers were aged between 35 and 44 years.
UK Christmas Market Analysis by Province, 2023 (%)
Buy the Full Report for More Province-Wise Insights of the UK Christmas Market
UK Christmas Market Segmentation by Categories
The key categories in the UK Christmas market are gifting, food & drink, cards & giftwrap, seasonal products, and clothing & partywear. In 2023, gifting was the leading category in terms of priority in the UK Christmas market, followed by food & drink.
UK Christmas Market Analysis by Categories, 2023 (%)
Buy the Full Report for More Category-Wise Insights of the UK Christmas Market
UK Christmas Market – Leading Retailers
The leading retailers in the UK Christmas market are:
- Marks & Spencer
- Amazon
- ASDA
- Boots
- Tesco
In 2023, Marks & Spencer accounted for the highest points in terms of offering and promoting deals for Christmas. It is followed by Tesco. However, in non-food retailing, Amazon led the market.
UK Christmas Market Analysis by Retailers, 2023 (%)
Buy the Full Report for Additional Company-Wise Insights of the UK Christmas Market
Key Highlights
- Shoppers continued to spend on retail, with most consumers stating that they bought something for Christmas in 2023. However, leisure popularity waned, as consumers prioritized dining at home and gift-giving.
- Consumers focused more on value for money and price, which enabled discounters to outperform at Christmas 2023.
- The proportion of UK shoppers purchasing online over the Christmas period was down across all categories in 2023. Shoppers instead favored physical locations such as retail parks, convenience stores, and out-of-town shopping centers, as they prioritized sensory in-store experiences post-pandemic.
Reasons to Buy
- Identify categories that were the top priority of consumers and which were least prioritized for Christmas 2023.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money, and delivery options to maximize sales potential.
- Discover how competitor retailers faired across various Christmas categories in 2023. This will help to discover areas of strengths and improvements across the Christmas products range.
Adidas
Aldi
Amazon
Apple
Argos
ASDA
B&M
B&Q
Boots
Card Factory
Clintons
Co-op
Currys
Decathlon
DFS
Dobbies
Dunelm
Ernest Jones
GAME
Gymshark
H. Samuel
Halfords
Home Bargains
Homebase
HMV
H&M
Iceland
IKEA
JD Sports
John Lewis & Partners
Lidl
Marks & Spencer
Morrisons
Next
New Look
Nike
Ocado
Pandora
Poundland
Primark
Sainsbury's
ScS
Shein
Smyths Toys
Space NK
Sports Direct
Superdrug
Tesco
The Body Shop
The Entertainer
The Perfume Shop
The Works
TK Maxx
Toolstation
Very
Waitrose & Partners
Warren James
Watchshop.com
Waterstones
WH Smith
Zara
Zavvi.com
Table of Contents
Table
Figures
Frequently asked questions
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Which are the key categories in the UK Christmas market?
The key categories in the UK Christmas market are gifting, food & drink, cards & giftwrap, seasonal products, and clothing & partywear.
-
Which was the leading category in the UK Christmas market?
In 2023, gifting was the leading category in terms of priority in the UK Christmas market.
-
Which city had the highest Christmas shopper penetration in 2023?
In 2023, North West had the highest Christmas shopper penetration.
-
Which are the leading retailers in the UK Christmas market?
The leading retailers in the UK Christmas market are Marks & Spencer, Amazon, ASDA, Boots, and Tesco among others.
-
Which retailer had the highest points in terms of offering and promoting deals for Christmas in 2023?
In 2023, Marks & Spencer had the highest points in terms of offering and promoting deals for Christmas, followed by Tesco.
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