UK Halloween Market: Trends, Consumer Behaviour, Category Performance and Retail Opportunities, 2025
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The GlobalData Retail UK Halloween 2025 report forms part of the Retail Occasions series, and offers a comprehensive overview of the major retail occasion of Halloween. The report analyses the market, the major players, the main trends and consumer attitudes.
The proportion of UK consumers who purchased retail items for Halloween dipped marginally in 2025. While the number of shoppers buying into this event appears to be plateauing, now broadly in line with 2019 levels for the second consecutive year, those who do take part are investing more in the occasion.
Key Highlights
The proportion of UK consumers who purchased items for Halloween dipped marginally in 2025.
The proportion of Halloween shoppers buying decorations has risen significantly for the second consecutive year.
Value for money was the leading driver of retailer selection this Halloween.
Reasons to Buy
Use our in-depth consumer insight to learn which Halloween product categories are shopped the most by consumers and to ensure that product offers are catering to the needs and wants of customers.
Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
Use our average spend data to understand how much consumers are paying in each Halloween category.
Amazon
Argos
ASDA
B&M
Boots
Co-op
Farmfoods
Flying Tiger Copenhagen
H&M
HMV
Home Bargains
Iceland
John Lewis & Partners
Lidl
Marks & Spencer
Matalan
Morrisons
Next
Poundland
Primark
Sainsbury's
Shein
Superdrug
Temu
Tesco
TG Jones
The Works
TK Maxx
Waitrose & Partners
WH Smith
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Sample Report
UK Halloween Market: Trends, Consumer Behaviour, Category Performance and Retail Opportunities, 2025 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:
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