United Kingdom (UK) Home – Major Kitchen Appliances: Consumer Attitudes and Buying Dynamics, 2026 Update
Powered by ![]()
All the vital news, analysis, and commentary curated by our industry experts.
The UK: Home Category Data, The Consumer – Major kitchen appliances 2026 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration, dishwashing. Consumer data is based on our February 2026 UK major kitchen appliances, using a panel of 2,000 nationally representative consumers.
'Around two-fifths of UK consumers have purchased major kitchen appliance products in the last 12 months. Currys is the most popular retailer for major kitchen appliances among consumers surveyed.
Scope
- The UK: Home Category Data, The Consumer – Major Kitchen Appliances 2024 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market.
- The report focuses on four key subcategories: cooking, laundry, refrigeration, and dishwashing.
- Consumer data is based on our 2024 UK major kitchen appliances survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
Samsung was the most purchased brand in the overall major kitchen appliances market, closely followed by Hotpoint and Beko.
Cooking is the most purchased sub-category in the major kitchen appliances market.
Replacement is the most important driver influencing purchases of major kitchen appliances.
Reasons to Buy
Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
AO
Appliances Direct
Argos
ASDA
Beko
Bosch
Currys
Hisense
Hoover
Hotpoint
House of Fraser
IKEA
Indesit
John Lewis & Partners
Kenwood
LG
Panasonic
Samsung
Tesco
Table of Contents
Table
Figures
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745