United Kingdom (UK) Mother’s Day Intentions and Consumer Spending Preferences, 2024 Update
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United Kingdom (UK) Mother’s Day Market Report Overview
More than 53% of consumers intend to purchase at least one item for Mother’s Day in 2024, including spending on leisure activities. The intended participation in celebrating Mother’s Day diminishes with age, ranking highest among 16-24-year-old consumers. This 16-24-year-old age group is the most engaged purchaser, intending to purchase food & drink gifts, and clothing for their mothers or loved ones.
The UK Mother’s Day market research report offers a comprehensive insight into the dynamics and spending habits of UK consumers for Mother’s Day. The report also analyzes the major players, the main channels, and consumer attitudes to identify the target audience and business goals.
Key Categories | · Food Gifts
· Drink Gifts · Books · Clothing · Footwear |
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UK Mother’s Day Market Dynamics
Consumers under 34 years reported a greater intention to purchase non-perishable goods than their older cohorts. Health & beauty, clothing, and fine jewelry are key categories for these consumers.
Most consumers intend to use the online channel for Mother’s Day purchases in 2024. Gift guides were a popular resource for non-food specialists this year. Many retailers such as John Lewis & Partners, The White Company, and Fortnum & Mason ensured that these guides are prominently visible to consumers on apps and websites.
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UK Mother’s Day Market Segmentation by Categories
The key categories in the UK Mother’s Day market are food gifts, drink gifts, books, clothing, and footwear, among others. In 2024, food gifts, such as food hampers and sweets were the most preferred gifting category. More female consumers purchased or intended to purchase gifts this Mother’s Day despite this occasion being for females. However, despite a lower proportion of male consumers purchasing items to celebrate Mother’s Day in 2024, they spent larger amounts on shopping for this occasion.
UK Mother’s Day Market Analysis by Categories, 2024 (%)
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Scope
- The GlobalData Retail Mother’s Day Intentions 2024 report forms part of the retail occasions series.
- The report offers a comprehensive overview of the retail occasion of Mother’s Day, analyzing consumers’ intentions for spending.
Key Highlights
- More than half of consumers intend to purchase at least one item for Mother’s Day this year, including spending on leisure activities.
- Food gifts and flowers & plants have the highest intention to buy among consumers who intend to give a gift this Mother’s Day.
Reasons to Buy
- Understand which products and categories consumers intend to purchase for Mother’s Day 2024.
- Find out what consumers are planning to do to celebrate Mother’s Day in 2024.
- Discover consumer opinions on Mother’s Day and how this could impact consumer spending.
Table of Contents
Figures
Frequently asked questions
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Which are the key categories in the UK Mother’s Day market?
The key categories in the UK Mother’s Day market are food gifts, drink gifts, books, clothing, and footwear among others.
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Which was the leading category in the UK Mother’s Day market in 2024?
In 2024, food gifts, such as food hampers and sweets were the most preferred gifting category.
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Which was the most popular channel for Mother's Day purchases in 2024?
Most consumers intended the use of the online channel for Mother’s Day purchases in 2024.
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What were popular resources for non-food specialists for Mother's Day purchases in 2024?
Gift guides were the popular resources for non-food specialists in 2024.
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