United Kingdom (UK) Sports Equipment Market Size, Trends and Analysis by Categories, Consumer Attitudes, Key Players and Forecast to 2027

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UK Sports Equipment Market Overview

The UK sports equipment market was valued at GBP5.15 billion in 2022. The total market is expected to be in a period of decline from 2022 to 2024 primarily due to a lag in the purchase of long-life equipment such as bicycles, treadmills, and stationary bicycles during the COVID-19-induced lockdown and is forecast to grow marginally at a compound annual growth rate (CAGR) of less than 1% between 2022-2027.

UK Sports Equipment Market Outlook 2022-2027 ($ Billion)

UK Sports Equipment Market Outlook 2022-2027 ($ Billion)

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The UK sports equipment report offers a comprehensive insight into the sports equipment market in the UK, analyzing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.

Market Size (2022) GBP5.15 billion
CAGR (2022-2027) <1%
Key Categories ·       Bicycles

·       Fitness

·       Camping

·       Fishing

·       Golf

Key Distribution Channels ·       Other Online Retail

·       Online Pureplays

·       Other Specialist Retail

·       Hypermarkets, Supermarkets and Hard                                                    Discounters

·       Clothing, Footwear and Accessories Specialists

·       Value, Discount, and Variety Stores and General

·       Merchandise Retail

·       Other

Leading Players ·       Amazon

·       Go outdoors

·       Argos

·       Decathlon

·       American Golf

·       Mountain Warehouse

·       Others

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UK Sports Equipment Market Drivers

Factors such as the UK government’s initiatives to improve public health and reduce obesity by promoting exercise will have a positive impact on the UK sports equipment market. Consumers will be encouraged to engage in sporting activities of all kinds and infrastructure is expected to be improved to accommodate this. Furthermore, investment in bike lanes and sporting facilities will boost participation in activities for both commuting and leisure, which will in turn drive spend on sporting equipment.

UK Sports Equipment Market Segmentation by Category

The UK sports equipment market is categorized into bicycles, fitness, camping, fishing, and golf among others. The bicycle market is the largest category in the UK sports equipment market in 2022. With government-funded and encouraged schemes such as cycle to work and investments in infrastructure, such as bicycle lanes, cycling has become more accessible and safer.

Fitness equipment is the second largest category in the sports equipment market. With the cost-of-living crisis putting pressure on consumer finances, consumers are investing in at-home gym equipment to save on the cost of gym subscriptions.

UK Sports Equipment Market Analysis, by Category 2022 (%)

UK Sports Equipment Market Analysis, by Category 2022 (%)

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UK Sports Equipment Market Segmentation by Channel

The key distribution channels in the UK sports equipment market are other online retail, online pure-plays, other specialist retail, hypermarkets, supermarkets and hard discounters, clothing, footwear and accessories specialists, value, discount and variety stores and general, merchandise retail, and other. The online UK sports equipment market had the highest share in 2022 driven by a decline in offline spending as consumers seek out wider ranges and fast delivery, coupled with the growth of specialist online-only retailers.

UK Sports Equipment Market Analysis, by Channel 2022(%)

UK Sports Equipment Market Analysis, by Channel 2022(%)

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UK Sports Equipment Market - Competitive Landscape

The leading players in the UK sports equipment market are Amazon, Go Outdoors, Argos, Decathlon, American Golf, and Mountain Warehouse among others. Amazon retained the largest share of the UK sports equipment market in 2022. To combat the threat of online pureplays, omnichannel retailers must invest in stores to provide specialist advice and repair services to maintain a competitive edge.

UK Sports Equipment Market Analysis, by Retailers 2022(%)

UK Sports Equipment Market Analysis, by Retailers 2022(%)

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UK Sports Equipment Market Segmentation

  • UK Sports Equipment Market Outlook by Category
    • Bicycles
    • Fitness
    • Camping
    • Fishing
    • Golf
  • UK Sports Equipment Market Outlook by Distribution Channels
    • Online Pureplays
    • Other Online Retail
    • Other Specialist Retail
    • Hypermarkets, Supermarkets and Hard Discounters
    • Clothing, Footwear and Accessories Specialists
    • Value, Discount and Variety Stores and General
    • Merchandise Retail
    • Other

Key Highlights

Sports equipment market to decline in 2023 as consumers cut back discretionary spend.

Amazon remains the market leader in 2023, despite a decline in market share as online sales fall.

Bicycle sales lead the market as the most popular category for sports equipment purchases in 2023.

Reasons to Buy

  • Using our five-year forecasts to 2027, learn which subcategories in the sports equipment market will be the fastest performing to enable focus and investment in these winning product areas.
  • Understand how drivers of sports equipment purchases, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential.
  • Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to steal shoppers and market share.

Amazon
Argos
Halfords
Wiggle
Go outdoors
SportsDirect.com
Decathlon
American Golf
Mountain Warehouse
Cotswold Outdoor
Blacks
The Golf Shop Online
Pro:Direct Sport
YouTube
Instagram
V1 Golf
Asics
Nike
Voi
Trip
Chain Reaction Cycles
JD Sports
Adidas
Tk Maxx
ASDA
Aldi
Home Bargains
John Lewis & Partners
The North Face
M And M Direct
Peloton
Clubhouse Golf

Table of Contents

Executive summary

Brick-and-mortar stores must adapt as online purchase set to lead future market growth

Bicycles sales forecast to remain the dominant category driving UK sports equipment growth over the next five years

Amazon’s lead in the sports equipment market is waning as new pureplay entrants capture market share

KEY TRENDS

Market drivers

Market inhibitors

Key Trends: Hybrid working gives consumers more time to exercise

Key Trends: The rising popularity of niche sports

Key Trends: Innovative technology retains interest in sports equipment

Major Sporting Events 2022-2027

Strategies for success

MARKET SIZE AND FORECASTS

Five year growth 2017-2027

Market size, 2017-2027

CATEGORY PERFORMANCE AND FORECASTS

Key category trends

Top sports equipment categories

Market by category %, 2017-2027

Category segment value and forecast, 2022 & 2027

CHANNEL PERFORMANCE AND FORECASTS

Online market, 2017-2027

Channel growth, 2017-2027

Market by channel, 2022 and 2027

Channel value and forecast, 2022 and 2027

REVENUE AND MARKET SHARES OF TOP 10 PLAYERS

Top 10 UK sports equipment retailers, 2022

Market shares of the top 10 retailers

Market shares of the top 7 bicycle retailers

Top 20 most visited and purchased from retailers for sports equipment, 2022

Sports equipment competitor overlap, 2022

COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS

Halfords

Amazon

Decathlon

Angling Direct

Clubhouse Golf

CONSUMERS

Key consumer trends

Sports equipment penetration and profile

Sports equipment category penetration

Sports equipment channel usage

Sports equipment fulfilment methods

Sports equipment purchase location

Sports equipment purchase frequency

Sports equipment consumer drivers

Top 15 sports consumers have participated in, in the last 12 months

How frequently consumers exercise/participate in sports

Sports club participation

Sports equipment rental

Locations for exercise

Consumers’ main motivations for participating in sports

Statements about exercising/sport

METHODOLOGY, DEFINITIONS AND CONTACTS

Table

Major Sporting Events 2022-2027

UK Sports Equipment Category Segment Value and Forecast, 2022 & 2027

UK Sports Equipment Channel Value & Forecast, 2022 & 2027

Top 10 UK Sports Equipment Retailers, 2022

UK Sports Equipment Competitor Overlap, 2022

UK Sports Equipment Category Penetration by Demographic, 2023

UK Sports Equipment Channel Usage by Demographic, 2023

UK Sports Equipment Fulfilment Methods, 2023

UK Sports Equipment Purchase Locations Methods, 2023

UK Sports Equipment Consumer Drivers, 2023

Figures

Proportion of consumers that stated that they had had a gym membership but intend to cancel/have cancelled due to the cost-of-living crisis %, 2023

UK Sports Equipment Market GBP m, 2017, 2022, 2027 & CAGR %

UK Sports Equipment Market Value GBPm, 2017-2027

UK Sports Equipment Market Annual Growth %, 2017-27

Top 4 Sports Equipment Categories, by value GBPm, 2022 & 2027

Top 4 Sports Equipment Categories, by value growth %, 2022 & 2027

UK Sports Equipment Market by Category %, 2017, 2022 & 2027

UK Sports Equipment Online Market Size GBPm and Online Penetration %, 2017-2027

UK Sports Equipment Channel Growth, 2017-2027

UK Sports Equipment Market by Channel, 2022 & 2027

Market Shares of Top 10 UK Sports Equipment Retailers, 2021-2023e

Market Shares of Top 7 UK Bicycle Retailers, 2021-2023e

Top 20 Most Visited Retailers for Sports Equipment %, 2023

Top 20 Most Purchased from Retailers for Sports Equipment %, 2023

Halfords’s UK Sports Equipment sales GBPm, 2017-2022

Halford’s UK Sports Equipment market share % 2017-2023e

Halfords’s UK Sports Equipment Penetration %, 2023

Amazon’s UK Sports Equipment sales GBPm, 2017-2022

Amazon’s UK Sports Equipment market share % 2017-2023e

Amazon’s UK Sports Equipment Penetration %, 2023

Decathlon’s UK Sports Equipment sales GBPm, 2017-2022

Decathlon’s UK Sports Equipment market share % 2017-2023e

Decathlon’s UK Sports Equipment Penetration %, 2023

UK Sports Equipment Penetration %, 2023

UK Sports Equipment Profile %, 2023

UK Sports Equipment Category Penetration %, 2023

UK Sports Equipment Channel Usage %, 2023

UK Sports Equipment Fulfilment Methods %, 2023

UK Sports Equipment Purchase Locations %, 2023

UK Sports Equipment Purchase Frequency %, 2023

UK Sports Equipment Consumer Drivers %, 2023

Top 15 sports consumers have participated in, in the last 12 months %, 2023

How frequently consumers exercise/participate in sports %, 2023

Proportion of consumers that stated that they are a member of a sports club %, 2023

Which type of sports club consumers stated they were part of %, 2023

Proportion of consumers who stated that they had rented sports equipment in the last 12 months %, 2023

Which sports consumers have rented sports equipment for %, 2023

Locations consumers have exercised in, in the last 12 months, of those that have exercised/participated in sport in the last year %, 2023

Proportion of consumers that stated what the main motivation is for them when it comes to exercising/participating in sport %. 2023

Agreement and disagreement with statements about exercise %, 2023

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