United Kingdom (UK) Sports Equipment Market Size, Trends and Analysis by Categories, Consumer Attitudes, Key Players and Forecast to 2027
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UK Sports Equipment Market Overview
The UK sports equipment market was valued at GBP5.15 billion in 2022. The total market is expected to be in a period of decline from 2022 to 2024 primarily due to a lag in the purchase of long-life equipment such as bicycles, treadmills, and stationary bicycles during the COVID-19-induced lockdown and is forecast to grow marginally at a compound annual growth rate (CAGR) of less than 1% between 2022-2027.
UK Sports Equipment Market Outlook 2022-2027 ($ Billion)
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The UK sports equipment report offers a comprehensive insight into the sports equipment market in the UK, analyzing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.
Market Size (2022) | GBP5.15 billion |
CAGR (2022-2027) | <1% |
Key Categories | · Bicycles
· Fitness · Camping · Fishing · Golf |
Key Distribution Channels | · Other Online Retail
· Online Pureplays · Other Specialist Retail · Hypermarkets, Supermarkets and Hard Discounters · Clothing, Footwear and Accessories Specialists · Value, Discount, and Variety Stores and General · Merchandise Retail · Other |
Leading Players | · Amazon
· Go outdoors · Argos · Decathlon · American Golf · Mountain Warehouse · Others |
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UK Sports Equipment Market Drivers
Factors such as the UK government’s initiatives to improve public health and reduce obesity by promoting exercise will have a positive impact on the UK sports equipment market. Consumers will be encouraged to engage in sporting activities of all kinds and infrastructure is expected to be improved to accommodate this. Furthermore, investment in bike lanes and sporting facilities will boost participation in activities for both commuting and leisure, which will in turn drive spend on sporting equipment.
UK Sports Equipment Market Segmentation by Category
The UK sports equipment market is categorized into bicycles, fitness, camping, fishing, and golf among others. The bicycle market is the largest category in the UK sports equipment market in 2022. With government-funded and encouraged schemes such as cycle to work and investments in infrastructure, such as bicycle lanes, cycling has become more accessible and safer.
Fitness equipment is the second largest category in the sports equipment market. With the cost-of-living crisis putting pressure on consumer finances, consumers are investing in at-home gym equipment to save on the cost of gym subscriptions.
UK Sports Equipment Market Analysis, by Category 2022 (%)
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UK Sports Equipment Market Segmentation by Channel
The key distribution channels in the UK sports equipment market are other online retail, online pure-plays, other specialist retail, hypermarkets, supermarkets and hard discounters, clothing, footwear and accessories specialists, value, discount and variety stores and general, merchandise retail, and other. The online UK sports equipment market had the highest share in 2022 driven by a decline in offline spending as consumers seek out wider ranges and fast delivery, coupled with the growth of specialist online-only retailers.
UK Sports Equipment Market Analysis, by Channel 2022(%)
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UK Sports Equipment Market - Competitive Landscape
The leading players in the UK sports equipment market are Amazon, Go Outdoors, Argos, Decathlon, American Golf, and Mountain Warehouse among others. Amazon retained the largest share of the UK sports equipment market in 2022. To combat the threat of online pureplays, omnichannel retailers must invest in stores to provide specialist advice and repair services to maintain a competitive edge.
UK Sports Equipment Market Analysis, by Retailers 2022(%)
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UK Sports Equipment Market Segmentation
- UK Sports Equipment Market Outlook by Category
- Bicycles
- Fitness
- Camping
- Fishing
- Golf
- UK Sports Equipment Market Outlook by Distribution Channels
- Online Pureplays
- Other Online Retail
- Other Specialist Retail
- Hypermarkets, Supermarkets and Hard Discounters
- Clothing, Footwear and Accessories Specialists
- Value, Discount and Variety Stores and General
- Merchandise Retail
- Other
Key Highlights
Sports equipment market to decline in 2023 as consumers cut back discretionary spend.
Amazon remains the market leader in 2023, despite a decline in market share as online sales fall.
Bicycle sales lead the market as the most popular category for sports equipment purchases in 2023.
Reasons to Buy
- Using our five-year forecasts to 2027, learn which subcategories in the sports equipment market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of sports equipment purchases, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential.
- Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to steal shoppers and market share.
Argos
Halfords
Wiggle
Go outdoors
SportsDirect.com
Decathlon
American Golf
Mountain Warehouse
Cotswold Outdoor
Blacks
The Golf Shop Online
Pro:Direct Sport
YouTube
V1 Golf
Asics
Nike
Voi
Trip
Chain Reaction Cycles
JD Sports
Adidas
Tk Maxx
ASDA
Aldi
Home Bargains
John Lewis & Partners
The North Face
M And M Direct
Peloton
Clubhouse Golf
Table of Contents
Frequently asked questions
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What was the UK sports equipment market size in 2022?
The UK sports equipment market size in 2022 was GBP5.15 billion.
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What will be the UK sports equipment market growth during 2022-2027?
The UK sports equipment market will witness a CAGR of less than 1% during 2022-2027.
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Which category dominated the UK sports equipment market share in 2022?
The bicycle category accounted for the highest share of the UK sports equipment market in 2022.
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Which distribution channel generated the highest UK sports equipment market revenue in 2022?
The other online retail was the largest distribution channel segment in the UK sports equipment market in 2022.
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