United Kingdom (UK) Sports Equipment Market Size, Trends and Analysis by Categories, Consumer Attitudes, Key Players and Forecast to 2027
All the vital news, analysis, and commentary curated by our industry experts.
UK Sports Equipment Market Overview
The UK sports equipment market was valued at GBP5.15 billion in 2022. The total market is expected to be in a period of decline from 2022 to 2024 primarily due to a lag in the purchase of long-life equipment such as bicycles, treadmills, and stationary bicycles during the COVID-19-induced lockdown and is forecast to grow marginally at a compound annual growth rate (CAGR) of less than 1% between 2022-2027.
UK Sports Equipment Market Outlook 2022-2027 ($ Billion)
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The UK sports equipment report offers a comprehensive insight into the sports equipment market in the UK, analyzing the sector, the major players, the main trends, and consumer attitudes, as well as providing market forecasts out to 2027.
|Market Size (2022)||GBP5.15 billion|
|Key Categories||· Bicycles
|Key Distribution Channels||· Other Online Retail
· Online Pureplays
· Other Specialist Retail
· Hypermarkets, Supermarkets and Hard Discounters
· Clothing, Footwear and Accessories Specialists
· Value, Discount, and Variety Stores and General
· Merchandise Retail
|Leading Players||· Amazon
· Go outdoors
· American Golf
· Mountain Warehouse
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UK Sports Equipment Market Drivers
Factors such as the UK government’s initiatives to improve public health and reduce obesity by promoting exercise will have a positive impact on the UK sports equipment market. Consumers will be encouraged to engage in sporting activities of all kinds and infrastructure is expected to be improved to accommodate this. Furthermore, investment in bike lanes and sporting facilities will boost participation in activities for both commuting and leisure, which will in turn drive spend on sporting equipment.
UK Sports Equipment Market Segmentation by Category
The UK sports equipment market is categorized into bicycles, fitness, camping, fishing, and golf among others. The bicycle market is the largest category in the UK sports equipment market in 2022. With government-funded and encouraged schemes such as cycle to work and investments in infrastructure, such as bicycle lanes, cycling has become more accessible and safer.
Fitness equipment is the second largest category in the sports equipment market. With the cost-of-living crisis putting pressure on consumer finances, consumers are investing in at-home gym equipment to save on the cost of gym subscriptions.
UK Sports Equipment Market Analysis, by Category 2022 (%)
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UK Sports Equipment Market Segmentation by Channel
The key distribution channels in the UK sports equipment market are other online retail, online pure-plays, other specialist retail, hypermarkets, supermarkets and hard discounters, clothing, footwear and accessories specialists, value, discount and variety stores and general, merchandise retail, and other. The online UK sports equipment market had the highest share in 2022 driven by a decline in offline spending as consumers seek out wider ranges and fast delivery, coupled with the growth of specialist online-only retailers.
UK Sports Equipment Market Analysis, by Channel 2022(%)
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UK Sports Equipment Market - Competitive Landscape
The leading players in the UK sports equipment market are Amazon, Go Outdoors, Argos, Decathlon, American Golf, and Mountain Warehouse among others. Amazon retained the largest share of the UK sports equipment market in 2022. To combat the threat of online pureplays, omnichannel retailers must invest in stores to provide specialist advice and repair services to maintain a competitive edge.
UK Sports Equipment Market Analysis, by Retailers 2022(%)
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UK Sports Equipment Market Segmentation
- UK Sports Equipment Market Outlook by Category
- UK Sports Equipment Market Outlook by Distribution Channels
- Online Pureplays
- Other Online Retail
- Other Specialist Retail
- Hypermarkets, Supermarkets and Hard Discounters
- Clothing, Footwear and Accessories Specialists
- Value, Discount and Variety Stores and General
- Merchandise Retail
Sports equipment market to decline in 2023 as consumers cut back discretionary spend.
Amazon remains the market leader in 2023, despite a decline in market share as online sales fall.
Bicycle sales lead the market as the most popular category for sports equipment purchases in 2023.
Reasons to Buy
- Using our five-year forecasts to 2027, learn which subcategories in the sports equipment market will be the fastest performing to enable focus and investment in these winning product areas.
- Understand how drivers of sports equipment purchases, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential.
- Use our in-depth analysis of the challenges faced by key retailers in the sector in order to understand how to steal shoppers and market share.
The Golf Shop Online
Chain Reaction Cycles
John Lewis & Partners
The North Face
M And M Direct
Table of Contents
Brick-and-mortar stores must adapt as online purchase set to lead future market growth
Bicycles sales forecast to remain the dominant category driving UK sports equipment growth over the next five years
Amazon’s lead in the sports equipment market is waning as new pureplay entrants capture market share
Key Trends: Hybrid working gives consumers more time to exercise
Key Trends: The rising popularity of niche sports
Key Trends: Innovative technology retains interest in sports equipment
Major Sporting Events 2022-2027
Strategies for success
MARKET SIZE AND FORECASTS
Five year growth 2017-2027
Market size, 2017-2027
CATEGORY PERFORMANCE AND FORECASTS
Key category trends
Top sports equipment categories
Market by category %, 2017-2027
Category segment value and forecast, 2022 & 2027
CHANNEL PERFORMANCE AND FORECASTS
Online market, 2017-2027
Channel growth, 2017-2027
Market by channel, 2022 and 2027
Channel value and forecast, 2022 and 2027
REVENUE AND MARKET SHARES OF TOP 10 PLAYERS
Top 10 UK sports equipment retailers, 2022
Market shares of the top 10 retailers
Market shares of the top 7 bicycle retailers
Top 20 most visited and purchased from retailers for sports equipment, 2022
Sports equipment competitor overlap, 2022
COMPETITIVE LANDSCAPE: PROFILES OF LEADING PLAYERS
Key consumer trends
Sports equipment penetration and profile
Sports equipment category penetration
Sports equipment channel usage
Sports equipment fulfilment methods
Sports equipment purchase location
Sports equipment purchase frequency
Sports equipment consumer drivers
Top 15 sports consumers have participated in, in the last 12 months
How frequently consumers exercise/participate in sports
Sports club participation
Sports equipment rental
Locations for exercise
Consumers’ main motivations for participating in sports
Statements about exercising/sport
METHODOLOGY, DEFINITIONS AND CONTACTS
Frequently asked questions
What was the UK sports equipment market size in 2022?
The UK sports equipment market size in 2022 was GBP5.15 billion.
What will be the UK sports equipment market growth during 2022-2027?
The UK sports equipment market will witness a CAGR of less than 1% during 2022-2027.
Which category dominated the UK sports equipment market share in 2022?
The bicycle category accounted for the highest share of the UK sports equipment market in 2022.
Which distribution channel generated the highest UK sports equipment market revenue in 2022?
The other online retail was the largest distribution channel segment in the UK sports equipment market in 2022.
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