About this Webinar
The significant decline in sales force interactions has forced a dramatic investment in digital spend. GlobalData is on the cutting edge of tracking the marketplace through its unprecedented data collection and analytics. During this webinar, Hersh Gupta and Rebu Ninan, will share insights of the market shift and strategies organizations are implementing.
The webinar will last approximately 60 minutes and will cover:
• Highlight the dramatic shift in digital marketing throughout the healthcare sector
• Share an overview of digital marketing and awareness initiatives targeting patients and HCPs
• Illuminate the evolution of messaging in the digital space
• Reveal analysis of Ads and Publishers across digital channels
• Impart different and unique marketplace digital initiatives
• Provide non marketing digital initiatives tracking and analysis
• Unveil potential resources to track competitive shifts
Speakers
Hersh Gupta
Hersh Gupta is a Senior Vice President of Sales on the Custom Solutions team who sells custom consulting projects to GlobalData’s pharmaceutical and medical clients. Hersh has over 10 years of experience in the healthcare sector and has held a number of roles. Hersh spent the last 6 years at GLG where he managed the healthcare financial services and healthcare consulting businesses. At GLG, Hersh was responsible for selling and executing on healthcare market research work and performing consultative sales on various pharma/biotech projects. Prior to this Hersh was a consultant in PwC’s healthcare advisory practice where he worked on strategic transformations at large hospital systems. Hersh also spent time working as a biomedical researcher performing neurogenetics research at the Medical College of Virginia. Hersh earned a Master in Health Management from Emory University and a Bachelor of Science from the University of Richmond.
Rebu Ninan
Rebu has over 20 years experience in the biopharmaceutical industry and has worked in commercial and strategy roles in companies such as Novartis, AstraZeneca and Dr. Reddy’s Laboratories. He currently works at GlobalData as the global head of consulting delivery operations and leads a team of consultants, managing client engagement & delivery of consulting projects to clients worldwide. His areas of expertise include drug development analysis, portfolio optimization, strategic marketing & launch excellence in oncology & biosimilars; and digital marketing in specialty pharma. Rebu has a Masters Degree in Medical Microbiology from Manipal University and certifications in Strategic Marketing from Chicago University, Booth School of Business and Digital & Social Media Marketing, and Business Analytics using AI & ML from the Indian School of Business (ISB).
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