About this Webinar
Price setting for a medical product is crucial in determining its future in the market. Multiple case studies will be shared in the webinar to demonstrate how different pricing strategies can be used to win shares in various medical devices market. The findings are based on GlobalData’s new Global Brand Pricing tool, which estimates brand-level selling prices of key medical devices in key global geographies, with an emphasis on real-world data.
Speakers
Tina Deng, MSc
Tina joined GlobalData’s medical devices team in 2016. She has the expertise to develop new products and perform marketing research to deliver comprehensive analyses of orthopedics, respiratory, diabetes, and other various markets in the medical device industry. Prior to joining GlobalData, she was a consultant at Livingston Market Consultants and performed qualitative and quantitative market research studies in China. Tina also has 3 years’ experience in medical device industry in China and Canada, which greatly enhanced her understanding of healthcare marketing from regional and global perspectives.
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