About this Webinar
This webinar looks at the absolute size of the Generation X demographic in different markets and regions. It identifies the different sub-demographics among this generation, including a focus on the specific needs and characteristics of empty nesters. It examines how providers can target Generation X based on certain life stages and milestones and discusses the channel usage preferences of this demographic. The webinar also provides case study examples of solutions designed to target this demographic.
Speakers
Phoebe Hodgson
Phoebe is a banking & payments analyst based in the UK. She focuses on retail banking and wealth management. Since joining GlobalData over three years ago, she has worked towards delivering the product and reporting on industry market trends through reports, webinars, and consulting projects.
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