About this Webinar
Case studies of some leading brands including product launches, advertising strategies and more!
A discussion on the latest product launch trend and leading brands’ advertising themes in order to respond to competitor messaging and position your client’s brand more effectively.
GlobalData Explorer’s alternative databases help you to gain intelligence on Product Launches and Advertising Strategies, enabling you to:
a) Monitor the most innovative launches across categories and geographies and understand which products highlight the direction of future innovation.
b) Benchmark advertising campaigns against product category leaders and explore their advertising messages and claims.
c) Assess the ads aired globally and on different media channels to understand the company’s advertising strategy.
d) Explore different innovations in products and claims that the company use for promoting the product.
Speakers
Divya Dubey
Divya Dubey is Project Manager at GlobalData. Her previous experience includes working as a Senior Business Analyst at Evalueserve where she was specialized in providing analytical support services specialized to the healthcare sector team of Deutsche Bank. She worked on numerous client pitchbooks, industry overviews, comprehensive company profiles, company comparables and case studies, etc. She was also managing workflow streams and capacity allocation for a team of 12 people. Prior to that, she was working as an Associate Analyst at Verity Knowledge Solutions where she worked with the Global Healthcare Team, providing analytical support services for UBS. She worked on analysis and valuation of companies using DCF valuation, precedent transactions analysis, SOTP analysis, LBO, football field, peers performance, evolution of valuation multiples, company comparables, drafting comprehensive pitch-books comprising of industry overviews, company profiles, case studies, share price analysis
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