About this Webinar
Following the COVID pandemic, sponsorship budgets are being tested like never before so new ways to engage with audiences are vital. Using new technologies such as AR and VR is crucial for brands wanting to maximize their sponsorship investment and understanding how to utilize this effectively will be crucial for rights holders and brands moving forward. In this webinar, we will look to understand to utilize this new technology.
Speakers
Conrad Wiacek
Conrad Wiacek is the Head of Sport Analysis for GlobalData, leading a team of analysts in providing clients with a detailed understanding of the commercial landscape in the sports industry, ultimately responsible for all reports, analysis and briefings produced by the Sport Analysis team. He has over a decade’s worth of experience in the sports industry, specializing primarily in sports sponsorship while also developing extensive knowledge of media rights, sports event hosting and event bidding. Conrad has extensive experience of working closely with clients to help them map the sports rights landscape, guiding clients in evaluating and valuing their sponsorship portfolios, working with top rights holders such as FIFA, the English Premier League, Bundesliga, Premiership Rugby, the UCI and Formula One.
Patrick Hastings
Patrick has been in live sport broadcasting for 14 years, 9 years of that specifically in virtual advertising. He has personally delivered over 400 live VR advertising matches, and has managed both commercially and operationally 2000 plus events. Patrick joined uniqFEED’s talented commercial team to lead the EMEA & APAC region’s strategy. Process automation and ease of operability is a passion of Patrick's. He strongly believes digital tools are there to help, not hinder, and strives to connect sectionalised tools, so they run in parallel and automatically assist in employees and companies daily lives.
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