About this Webinar
Explore the rise of 'soft tourism', a meaningful travel trend reshaping how people experience destinations. Designed for travel professionals, destination marketers, and industry strategists, this session will help you anticipate market shifts and capitalize on new opportunities.
In this webinar, you will:
• Understand what’s driving international travel: Discover the factors shaping the growth of soft tourism
• Spot changing consumer behaviors: Learn what travelers value and how their priorities are evolving
• Identify opportunities for your business: Find ways to attract tourists, enhance experiences, and differentiate your brand
• Apply actionable strategies: See real-world examples and case studies to inspire your soft tourism offerings
Speakers
Shagun Sachdeva
Shagun steers cross-functional roles from product management, and client support to marketing initiatives. Shagun work closely with our clients to ensure we continuously develop our propositions and analyst services to maximize the value we deliver to them.
She has over 11 years' experience in the Business Intelligence industry and has worked at GlobalData for over 7 years. In that time, she has developed expertise in product management, disruptive technologies that are industry game changers, AI prompt-engineering and assisting clients with solutions to their business problems.
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