Sofie Willmott
Sofie is Associate Director within GlobalData’s Retail division, where she has worked for nine years, previously specialising in various areas including online, clothing & footwear, locations and health & beauty. Based in the UK, she leads a team of experienced analysts in producing content for GlobalData’s Retail Intelligence Center. Sofie has a wealth of experience in forecasting market trends and analysing and identifying critical issues and success factors for retailers. She has a degree in Fashion Merchandise Management from the University of Westminster and prior to joining GlobalData worked in merchandising roles at a number of UK retailers including John Lewis and Topshop
Pat O'Brien
Patrick is the UK Retail Research Director at GlobalData. He heads up the UK team of analysts and is responsible for all UK syndicated and bespoke retail content as well as global forecasting. Prior to his 10 years experience in retail analysis, Patrick was a Principal Analyst at Ovum, covering business technology, having covered the technology markets as a journalist previously.
Zoe Mills
Zoe Mills is a Lead Retail Analyst at GlobalData Plc, heading up the General Retail team. She has 10 years of experience in retail analysis at GlobalData specialising in channels, food & grocery, health & beauty and retail occasions, producing in-depth analysis for a wide range of clients on these topics. She has a keen interest in the development of key retail events in the UK, such as Black Friday. In 2019, she was named as one of the 10 women leading the way in the retail tech world by the Retail Technology Innovation Hub alongside women from key retailers such as Tesco, Ocado and Sainsbury’s. Prior to joining GlobalData in 2016, Zoe graduated from the University of Bath with a Bsc (Hons) degree in Economics.