Sofie Willmott
Sofie is Associate Director within GlobalData’s Retail division, where she has worked for nine years, previously specialising in various areas including online, clothing & footwear, locations and health & beauty. Based in the UK, she leads a team of experienced analysts in producing content for GlobalData’s Retail Intelligence Center. Sofie has a wealth of experience in forecasting market trends and analysing and identifying critical issues and success factors for retailers. She has a degree in Fashion Merchandise Management from the University of Westminster and prior to joining GlobalData worked in merchandising roles at a number of UK retailers including John Lewis and Topshop
Pat O'Brien
Patrick is the UK Retail Research Director at GlobalData. He heads up the UK team of analysts and is responsible for all UK syndicated and bespoke retail content as well as global forecasting. Prior to his 10 years experience in retail analysis, Patrick was a Principal Analyst at Ovum, covering business technology, having covered the technology markets as a journalist previously.