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ChannelAdvisor: Gross Value of Intangible Assets (FY2017 – FY2021, Million)

  • ChannelAdvisor’s gross value of intangible assets dropped from $5.37 million in FY2020 to $3.64 million in FY2021
  • The company acquisition had assets and liabilities in which identifiable intangible assets accounted for $3.7 million including acquired technology of $3.3 million
  • The company's net value of intangible assets stood at $3.08 million in FY2021

Gross Value of Intangible Assets of ChannelAdvisor

ChannelAdvisor: Gross Value of Intangible Assets in 2021

The term "intangible asset" refers to a resource that has long-term financial value to a company and has no physical substance but still provides real value. Identifiable intangible assets are those that may be sold by the corporation and can be separated from other assets. Identifiable intangible assets include intellectual property such as patents, trademarks, copyrights, or even non-cash government grants like landing rights at airports or broadcasting licenses. These assets are being straight-line-amortized over their respective expected useful lifetimes at their estimated fair values that were recorded at the acquisition date.

ChannelAdvisor’s gross value of intangible assets declined from $5.37 million in FY2020 to $3.64 million in FY2021, a decrease of 32.2%. Intangible assets (Acquired technology) for the business declined by $1.73 million from FY2020 to FY2021. The company spent $3.3 million on capitalized software development costs and $0.4 million on software license and maintenance costs to support business growth. The company has $7.5 million in goodwill, $3.7 million in identifiable intangible assets, and $3.3 million in recently acquired technology as assets and liabilities.

The business invested $8.5 million to purchase BlueBoard and recorded a $7.5 million increase in goodwill, Intangible assets such as acquired staff and anticipated future synergies are included in the goodwill resulting from the purchase of BlueBoard, which enhanced its capabilities for brands seeking to accelerate e-commerce growth.

About the Company

ChannelAdvisor Corp (ChannelAdvisor) is a provider of software-as-a-service (SaaS) solutions. The company provides digital marketing and brand analytics solutions to businesses. Its solutions enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across different online channels. ChannelAdvisor offers these services through online channels including e-commerce marketplaces, such as Amazon, eBay, Jet.com, Newegg, and Sears; search engines and comparison-shopping websites, such as Google, Microsoft’s Bing, and Nextag; and emerging channels, such as Facebook and Pinterest.

The platform also allows users to connect with new and existing sources of demand for their products through various channels. The company operates in the US, Australia, the UK, Ireland, China, Hong Kong, and Germany.

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