The Registrations of BMW vehicles in Germany attained a value of 240,968 Units in 2020
The indicator recorded a historical decline (CAGR) of 2.73% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Bayerische Motoren Werke AG (BMW) is an automotive company, that develops, manufactures, and sells automobiles and motorcycles, spare parts and accessories, and engines. The company also offers deposit business, retail customer and dealer financing, insurance, fleet business, and car leasing services. BMW provides products and services related to the machinery and metal-working industry. It markets products under the BMW, MINI, Rolls-Royce, Alphabet, John Cooper Works, Charge Now, and Motorrad brands. The company serves customers in Europe, the Americas, Asia, and other regions; and has production and assembly facilities, and sales network across the world. BMW is headquartered in Munich, Bayern, Germany.
Products & Services
Its products and services widely range into Passenger Cars, Engines, Motorcycles, Vehicle Parts and Accessories, Spare Parts, Fleet Management Services, and Financial and Leasing Services.
Its major brand is constituted by BMW, MINI, Rolls-Royce, Alphabet, BMW Motorrad, John Cooper Works and Charge Now.
Corporate Strategy
BMW strives to reinforce its brand profile and refine its design features. It focuses on implementing advanced technologies such as electromobility and autonomous driving and enhancing car-interior design ideas and digital services.
The company’s strategy consists of four key elements as Position, Direction, Strategic approach, Cooperation. Under the position, BMW focuses on providing world-class mobility and contribute to the development of the planet. These factors ensure transparency and dependability for shareholders and investors, as well as supply chain and production and sales partners, but also for all other stakeholders, political decision-makers, media, and the public.
Through Direction, the company is constantly working to improve its efficiency to compensate for the large upfront investments required for the technologies that will shape the world of tomorrow. It also strives to expand its product range and progressively improving both technologies and vehicle architectures, the latest of which are entirely centered on fully electric drivetrain systems.
BMW through the Strategic approach concentrates on its customers to meet their demands which differ globally. It combines technologies, emotional products, and personalized customer support to create a unique overall experience.
Through Cooperation, the company intends to deliver top performance across its business. It works hand in hand internally and with its external partners to improve operations so that it can achieve maximum effectiveness and success for the company.
Vehicle registration scenario
BMW has remained consistent in fourth and third position in total vehicle registrations in Germany from 2015 to 2021. However, globaldata predicts its ranking to improve or remain consistent during the forecasted period.
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