The Registrations of Ford vehicles in Germany attained a value of 194,250 Units in 2020
The indicator recorded a historical decline (CAGR) of 7.64% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Ford Motor Co (Ford) is an automotive company, which designs, manufactures, markets and services a full line of cars, trucks, sport utility vehicles and electrified vehicles. The company provides vehicle-related financing and leasing services. Ford markets its products under Ford and Lincoln brand names. It serves customers across South America, the Middle East, Europe, North America, Africa, and Asia Pacific. The company operates transmission plants, assembly plants, casting plants, metal stamping plants, and engine plants and other component plants across the world. It also operates assembly facilities, manufacturing plants, parts distribution centers, and engineering centers worldwide. Ford is headquartered in Dearborn, Michigan, the US.
Products & Services
Its products and services widely range into Passenger Cars, Trucks, Buses, Vans, Sport Utility Vehicles, Vehicle Accessories, Aftersales Vehicle Parts and Products, Electrified Vehicles, Maintenance and Vehicle Repair, Retail Financing, Wholesale Financing, Mobility Services and Third-party Claim Management.
Its major brand is constituted by Ford and Lincoln.
Situation in European market
In Europe, 2020 wholesales declined from a year ago, driven by COVID-19 related lower industry volume, partially offset by higher net pricing and favorable series and option mix. Europe’s 2020 EBIT decreased from a year ago with an EBIT margin of negative percent. The lower EBIT was more than explained by COVID-19 related lower industry volume and the Kuga PHEV recall in the third quarter of 2020.
International Market scenario
In our International Markets Group, 2020 wholesales declined more than a quarter from a year ago, driven by COVID-related lower industry volume. Full year 2020 revenue declined year over year, driven by lower volume and weaker currencies, partially offset by higher net pricing and favorable series and option mix. Our International Market Group’s 2020 EBIT loss improved from a year ago. The improved EBIT was driven by cost reductions, higher net pricing, and favorable mix, partially offset by lower volume.
Corporate Strategy
The company focuses on at strengthening the competitive position and profitability of its operations.
The company aims to expand, improves, innovate, and design the new products and services. It also focuses on diversification and continues to invest on new businesses and opportunities. Ford also continues to assess variety of markets, channels, and investors for funding; and aims at de-risking strategy to increase the matching characteristics its assets to improve funding.
Vehicle registration scenario
Ford has remained in fifth position in total vehicle registrations in Germany from 2016 to 2018. In 2019, It jumped the ranking to be at fourth and continued to remain at the same position till 2021. However, globaldata predicts its ranking to fall at sixth position in 2022 and continue to remain at the same position till the forecasted period.
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