The Registrations of Kia vehicles in Germany attained a value of 64,296 Units in 2020
The indicator recorded a historical growth (CAGR) of 0.12% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Kia Corp (Kia) formerly known as Kia Motors Corp is an automobile manufacturer which manufactures and markets wide variety of motor vehicles. It offers sport utility vehicles (SUVs), multi-purpose vehicles (MPVs), recreation vehicles, passenger cars, and commercial vehicles. The company also carries out leasing of vehicles and vehicle maintenance services. It sells these vehicles through a network of distributors and dealers. The company operates through its subsidiaries located in Asia Pacific, Europe, Middle East and Africa, the Americas. Kia is headquartered in Seoul, South Korea.
Products & Services
Its products and services widely range into Passenger Cars, Recreational Vehicles, Commercial Vehicles, Leasing of Vehicles, and Vehicle Maintenance.
Its major brand is constituted by Picanto, Rio, Soul, Forte, cee'd, Optima, Candenza, Venga, Carens/ Rondo, Carnival/ Sedona, Sportage, Sorento, Mohave, K2700, K4000G and Kia.
Post Pandemic initiatives
As the post-pandemic era begins in 2021, with fundamental changes taking place throughout the automobile industry with stricter environmental policies and changes in mobility services, while consumers’ needs are rapidly diversifying. Given the circumstances, the company aims to step up as a First Mover capable of swiftly responding to the market changes and generating sustainable social values based on fundamental business innovation.
Kia is trying to lead changes in the global automobile industry by initiating preemptive EV transition and innovative mobility solutions. We will make every effort to secure our position as Tier 1 EV brand by ensuring leadership in the EV market through the successful launch of our first dedicated electric car, the EV6, which is set to be released this year. Additionally, it will provide customized solutions targeting the PBV by July 2021.
Corporate Strategy
Kia’s strategy focuses on strategic investments and partnerships with major companies from different areas. It also establishes mobility business subsidiaries based on a company’s collaboration platform at home and abroad to offer efficient and eco-friendly smart mobility solutions. It also focuses on enhancing the recyclability of automobiles by enhancing the performance of power sources.
Vehicle registration scenario
Kia has remained consistent in sixteenth and seventeenth position in total vehicle registrations in Germany from 2015 to 2019. In 2020, Kia improved its rank to fourteenth position in the list. However, globaldata predicts its ranking to remain consistent during the forecasted period.
Germany
Japan
United States of America
United States of America
Netherlands
Germany
Germany
Japan
South Korea
United States of America
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer