The Registrations of Renault vehicles in Germany attained a value of 125,318 Units in 2020
The indicator recorded a historical decline (CAGR) of 2.56% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Renault SA (Renault) is an automobile company. It designs, manufactures, sells, and distributes passenger cars, light commercial vehicles, and electric vehicles. The company also provides various services including sales financing, leasing, maintenance, and services contracts. Renault markets products under Renault, Dacia, Alpine, Renault Samsung Motors, AVTOVAZ, Jinbei and Huasong, and Lada brands. It distributes products through a network of primary and secondary dealers across the world. Renault has operations in Europe, Eurasia, the Middle East, North America, South America, Africa, and Asia Pacific. The company has manufacturing facilities across the world. Renault is headquartered in Boulogne-Billancourt, Ile-de-France, France.
Products & Services
Its products and services widely range into Passenger Cars, Light Commercial Vehicles, Electric Vehicles, E-commerce, Financing Services and Maintenance & Repairs.
Its major brand is constituted by Renault, Dacia, Renault Samsung Motors, Alpine, Lada, Jinbei & Huasong and AVTOVAZ.
Corporate Strategy
Renault’s strategy focuses on the development of mobility. The company concentrates on a plan categorized in three phases that are launched in parallel that would restore competitiveness through enhancing the efficiency of functional divisions due to strict cost control. Renault also focuses on taking advantage of its position as a leader in electrics and industrial strengths throughout Europe. It also focuses on strategic alliances for technological expertise to improve efficiency and focuses on exploring the world of data, mobility, and energy services. Renault intends to improve profitability through four differentiated, brand business units, empowered, that are customer and market-driven.
Vehicle registration scenario
Renault has remained consistent in ninth position in total vehicle registrations in Germany from 2015 to 2020. In 2021, It’s ranking in overall registration fell to tenth position. However, globaldata predicts its ranking to improve at ninth, and remain consistent during the forecasted period.
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