4 views left Get unlimited views with a free account

Explore the latest trends and actionable insights on the Germany Apparel market to inform business strategy and pinpoint opportunities and risks

The Sales of C&A in Clothing & Footwear Industry in Germany (2017 - 2020, USD Million)

Industry: Clothing & Footwear
Current: Product Indicators

C&A registered sales of USD 1,833.39 Million in Germany in 2020
C&A recorded a historical decline (CAGR) of 15% between 2017 to 2020

The Sales of C&A in Clothing & Footwear Industry in Germany (2017 - 2020, USD Million)

View as table

Key highlights

German consumers remain cautious on non-essential spend as new variants of COVID-19 pose threats
COVID-19 boosted prospects of online apparel retailers significantly
The athleisure trend continues to boost sportswear sales in Germany
Childrenswear proves the most resilient apparel categories throughout the pandemic
Shift towards casualization will be long term as consumers prefer comfortable, multifunctional styles
Sustainability can be a focus for retailers, as circularity poses a real threat to the retail market

Germany apparel market drivers

Recovery in consumer confidence
Social commerce
Advanced technologies
Online retail
Casualization
Sustainability

Germany apparel market inhibitors

Economic slowdown
Circularity
Slow vaccination rates
Ageing population

Clothing market summary

Womenswear was one of the most affected apparel categories in Germany throughout the COVID-19 crisis, recording a decline in revenue in 2020 — a larger drop than menswear and childrenswear, as it is more reliant on trend driven purchases.

Menswear registered an overall decline in Germany in 2020, and though the category will see a recovery in sales in 2021, revenue will not return to pre-pandemic levels until 2023. However, thanks to the boost from athleisure and males’ increased interest in fashion, menswear will achieve the strongest growth versus pre-pandemic levels by 2025.

Childrenswear remained the most resilient clothing subsector throughout the COVID-19 pandemic with its sales decline in 2020, in comparison to total clothing in Germany, as it relies on more essential, replacement purchases. Further, the assurance from German government to make sure employees were paid even when firms were closed, supported would-be parents to shop for this product category.

Channel analysis

German consumers are buying apparel via multiple channels with the three top channels being hypermarkets/supermarkets, retailer websites and brand’s own stores. In order to reach customers, brands must employ omnichannel strategies to maximize the potential reach.

Clothing & footwear retailer shopper profile – C&A

C&A is the second largest retailer in the German clothing & footwear market.

C&A is a mass market clothing retailer from the Netherlands, with a dominant position in Germany. It was reported in early 2018 that the family-owned business may be sold to Chinese investors, but a sale has not been confirmed. As of 2017, the retailer operated over many stores across Germany and commanded a significant share of the clothing & footwear market, making it the second largest retailer just behind rival H&M. Its range of clothing & footwear include fashion brands Angelo Litrico, Canda, Clockhouse, Here+There, Palomino, Rodeo, Westbury, Yessica, Yessica Pure, and Your Sixth Sense.

Explore the latest trends and actionable insights on the Germany Apparel market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Germany Apparel market to inform business strategy and pinpoint opportunities and risks Visit Report Store