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Explore the latest trends and actionable insights on the Global Skincare market to inform business strategy and pinpoint opportunities and risks

Competitive Landscapes - Skincare in North America

Industry: Skincare
Current: Other Industry Indicators

North American skincare market had a market value of $21.2 billion in 2021
L'Oréal, Johnson & Johnson and Estee Lauder were the leading players in the North American market
L'Oréal S.A. registered the highest rise in its market share during 2016-2021 period

Competitive Landscape Overview

The North American skincare market has experienced weak value growth and negative volume growth in recent years. L'Oréal S.A. is the leading player in the sector in value terms. Furthermore, Johnson & Johnson Services Inc and The Estee Lauder Companies Inc. also have a strong presence in the country, accounting for second and third largest value shares respectively, in 2021. L'Oréal S.A. gained the maximum market share during 2016-2021.

Leading Players

L'Oréal S.A is the leading player in the North American skincare market, accounting for 10.31% of the market value in 2021. The company has a strong foothold in facial care, body care, make-up remover, and hand care segments in 2021, through brands such as Lancome, L`Oréal Paris, and Garnier.
Johnson & Johnson Services is the second leading player, accounting for 8.49% of the market value in 2021. The company has a strong foothold in facial care, body care, make-up remover and hand care segments in 2021, through brands such as Lubriderm, Neutrogena, and Aveeno.
The Estee Lauder Companies is the third leading player, accounting for 8.29% of the market value in 2021. The company has a strong foothold in facial care, body care, hand care, and make-up remover segments in 2021, through brands such as Clinique, Estée Lauder, and La Mer.

Which companies have been most successful in increasing their market shares in the last five years?

Between 2016 and 2021, L'Oréal S.A. registered the highest rise in its market share with a 1.5 percentage points increase in value terms in the North American skincare sector, increasing from 8.81% in 2016 to 10.31% in 2021. Over the same period, the value market share of Natura &Co increased by 1.3 percentage points, growing from 0.30% in 2016 to 1.61% in 2021, while Procter & Gamble witnessed an increase of 1.1 percentage points in its value share, up from 3.93% in 2016 to 5.06% in 2021.

Which companies’ market shares have suffered in the last five years?

In the North American skincare market, Rodan and fields, LLC witnessed a loss of value share by 0.6 percentage points between 2016 and 2021, down from 6.04% in 2016 to 5.41% in 2021. Shiseido Company, Limited also witnessed the loss of value market share by 0.3 percentage points, down from 1.23% in 2016 to 0.91% in 2021. The Estee Lauder Companies Inc. witnessed the loss of value market share by 0.3 percentage points, down from 8.59% in 2016 to 8.28% in 2021.

What are the most popular brands in the market?

Rodan and fields which is owned by Rodan and fields, LLC is the most popular brand in the North American skincare market, accounting for a value share of 5.41%, in 2021. Furthermore, Neutrogena (owned by Johnson & Johnson Services Inc) and Olay (owned by Procter & Gamble) are also top brands of the sector, which held brand value shares of 4.05% and 4.02%, respectively, in the same year.

Explore the latest trends and actionable insights on the Global Skincare market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Global Skincare market to inform business strategy and pinpoint opportunities and risks Visit Report Store