The gender gap in organizations has narrowed over the past three decades, giving more effortless labor mobility worldwide. There has also been an increasing global awareness regarding the right to a dignified and respectful workplace irrespective of sexual orientation and ethnicity of the employees, which promotes an open and inclusive workplace. However, labor market disruption due to the COVID-19 has had devastating consequences globally. According to International Labour Organization (ILO), women’s employment declined by 5% globally in 2020 compared with around 4% for men.
Diversity, equity, and inclusivity (DEI) are critical to the business performance of the consumer sector, which encompasses retailers and consumer-packaged goods manufacturers, since consumers want to buy goods that reflect their values, wants, and needs. Consumers expect more from brands than ever, and retailers must honor DEI. Understanding the brand, setting DEI commitments from the top, delivering on the pledges, recruiting from diverse pools, and creating a supportive environment can all contribute to DEI.
Heineken NV (Heineken) is a brewing company that develops, markets, and sells alcoholic beverages. Heineken markets and sells its beer products under various regional, local, and specialty brands such as Amstel, Desperados, Sol, Tiger, Tecate, Red Stripe, and Birra Moretti.
In 2021, women represented 23% of Heineken’s total workforce. During the same year, women’s participation was 40% on the supervisory board. Women proportion was 18% in the executive team while in senior management, the women proportion was 25%. On Heineken’s executive team, there was no women representation.
Heineken has set a target to achieve 30% women representation in senior management roles by 2025 and 40% by 2030.
In 2021, Heineken launched an internal program for female leadership development named Women Interactive Network to support its female talents all over the world and across all functions. Additionally, Heineken is embracing DEI in many ways, for example through its new football and motorsports partnerships with UEFA Women’s Champions League and UEFA Women’s EURO and W Series.
Belgium
Netherlands
Netherlands
Japan
United Kingdom
Japan
Brazil
Brazil
Japan
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