The Baby Care Segment in France registered a Market volume of 132.85 million units in 2025
The indicator recorded a historical growth (CAGR) of 0.65% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Market volume of Baby Care Segment in France, 2018 - 2025 ( Million Kilograms)
Baby Care Segment in France
The baby personal care market consists of the retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid-based bathing products, lotions, oils, powders, shampoos, and wipes (baby toiletries). The diapers segment consists of baby, cloth, and training.
The French baby personal care market recorded weak growth during the review period. Market growth is expected to decelerate further over the forecast period. According to the National Institute for Statistics and Economic Studies (INSEE), France’s birth rate per 1,000 inhabitants in France decreased during the review period despite a government policy that encourages family planning. The country’s economic downturn negatively impacted consumer purchasing power. These combined factors are affecting the growth of the baby personal care market.
Category segmentation
The Baby Care market is categorized into two major segments – Diapers and Baby Toiletries. Diapers is the largest segment of the baby personal care market in France.
Competitive landscape
The French baby personal care market is fairly concentrated, with the four leading players – Procter & Gamble, Kimberly-Clark Corporation, L`Oreal, and Laboratoires Expanscience – accounting for the majority share in the market. Differentiation is relatively limited, although innovation in terms of packaging, branding, and product are distinct ways in which the large incumbents fight for market share. Pampers, owned by Procter & Gamble, offer a range of baby diapers and pants. These include the Swaddlers Sensitive and Swaddlers Overnight categories for different age groups.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the French baby personal care market.
Who are the leading players?
Procter & Gamble UK (P&G UK) a subsidiary of The Procter & Gamble Company is a manufacturer of consumer-packaged goods. The company offers beauty care; baby, feminine, and family care; fabric and home care; and health and grooming products. Its beauty products include conditioner, antiperspirant and deodorant, shampoo, styling aids, personal cleansing, and skincare products.
L'Oreal S.A. (L'Oreal), a French company, is engaged in the production and marketing of a range of perfumes, make-up, coloring, hair and skin care products. The company's products are sold under well-known brands such as L'Oreal Paris, Garnier, Maybelline New York, Essie, Vichy, L'Oreal Professionnel, Kerastase, Redken, Matrix, Lancome, Biotherm, Helena Rubinstein, Kiehl's, Shu Uemura, Giorgio Armani, Diesel and SkinCeuticals. L'Oreal operates in more than 140 countries worldwide.
Laboratoires Expanscience
Laboratoires Expanscience SA (Laboratoires Expanscience) is a pharmaceutical company, engaged in the development, manufacture and sale of osteoarthritis and skincare products. The company offers dermo-cosmetics such as Mustela and Noviderm. These lines of products are used for the treatment of osteoarthritis, calcium deficiency and pain.
Kimberly-Clark Ltd (Kimberly-Clark) operates as a manufacturer and distributor of personal care products. The company’s products comprise hand towels, skincare products, facial tissue, toilet tissue, air care, wipers, and dispensers. It provides hand cleansers, hand sanitizers, anti-bactericidal, hair and body cleansers, hand and body lotion, general-purpose repeated use wipers, and others.
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