Haier Group - Company Profile
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Haier Group (Haier) is a manufacturer, marketer and seller home appliances and consumer electronic products. The company product portfolio includes refrigerators, air conditioners, televisions (TVs), kitchen electric appliances, washing machines, water heaters, commercial freezers, digital and home appliances, commercial air conditioners and computers. The group markets its products under the brands like Haier, SAN YI NIAO, AQUA, Casarte, Leader, Candy, Fisher & Paykel and GE appliances, among others. It also operates the industrial Internet platform COSMOPlat and health industry ecosystem Incaier. The group has its geographic operations across Asia-Pacific, the Americas, Europe, the Middle East, and Africa. Haier is headquartered in Qingdao, Shandong, China.
Headquarters
China
Address
No. 1 Haier Road, Qingdao, Shandong
Website
www.haier.com/global
Telephone
86 400 6999999
No of Employees
146,000
Industry
Consumer Packaged Goods
Revenue (2025)
$59.8B
Haier Group premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| - | - | - |
| Personal and Household Goods: | Appliance Maintenance Services | Haier |
| Refrigerators | Extended Warranty Service | Leader |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2025 | Contracts/Agreements | In September, the company entered into a partnership with Al Hilal Club Company to become the Club’s Official Home Appliances Sponsor. |
| 2025 | Acquisitions/Mergers/Takeovers | In June, the company acquired KLIMA KFT for strategic expansion into the Hungarian market. |
| 2025 | Acquisitions/Mergers/Takeovers | In February, the company acquired a 10% equity stake in Shanghai STEP Electric Corporation. |
Competitor Comparison
| Key Parameters | Haier Group | Samsung Electronics Co Ltd | Robert Bosch GmbH | Sony Group Corp | LG Electronics Inc |
|---|---|---|---|---|---|
| Headquarters | China | South Korea | Germany | Japan | South Korea |
| City | Qingdao | Suwon | Stuttgart | Minato | Seoul |
| State/Province | Shandong | - | Baden-Wurttemberg | Tokyo | - |
| No. of Employees | 146,000 | 129,480 | 417,859 | 112,300 | 37,835 |
| Entity Type | Private | Public | Private | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Zhang Ruimin | Chief Executive Officer; Director | Executive Board | - | - |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2026 | XY |
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