Haier Group - Company Profile
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Haier Group (Haier) is involved in the manufacturing, marketing and selling of a wide range of home appliances and consumer electronic products such as refrigerators, air conditioners, washing machines, water heaters, TVs, kitchen electric appliances, digital and home appliances, and computers. The group markets its products under the brands like Haier, Casarte, Leader, Candy, SAN YI NIAO, AQUA, Fisher & Paykel and GE appliances, among others. It established a framework centered around two core pillars: smart living and the industrial Internet. This structure is supported by its premium brands, comprising the Scenario Brand and Ecosystem Brands. The group’s unwavering dedication lies in technological innovation, enabling it to provide tailored intelligent living solutions to individuals across the globe, and facilitating the successful digital transformation for its corporate clients. The group has its operations operates across Asia Pacific, the Americas, Europe, the Middle East, and Africa. Haier is headquartered in Qingdao, Shandong, China.
Headquarters
China
Address
Haier Brand Center, Haier Industrial Park, 1 Haier Road, Qingdao, Shandong , 266101
Website
www.haier.com/global
Telephone
86 400 6999999
Industry
Consumer Packaged Goods
Haier Group premium industry data and analytics
Products and Services
| Products | Services | Brands |
|---|---|---|
| Personal and Household Goods: | Real Estate Services | Haier |
| Refrigerators | Cloud Services | Casarte |
| Washing Machines | Product Registration | Leader |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
| XYZ | XYZ | XYZ |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
| Year | Event | Description |
|---|---|---|
| 2023 | Contracts/Agreements | In December, the company signed an agreement to acquire a 20% stake in Shanghai RAAS Blood Products. |
| 2021 | Contracts/Agreements | In October, the company and Haier Smart Home Co., Ltd signed an agreement under which Haier Group to sell 10% stake in Dalian Haier Refrigerator Co., Ltd, 3.94% stake in Qingdao Haier Special Refrigerator Co., Ltd and 100% stake in Qingdao Haier Quality Inspection Co., Ltd. |
| 2020 | Corporate Changes/Expansions | In March, the companies subsidiary GE Appliances opened US$32 million logistics center in Murray County, Georgia. |
Competitor Comparison
| Key Parameters | Haier Group | Samsung Electronics Co Ltd | Robert Bosch GmbH | Sony Group Corp | LG Electronics Inc |
|---|---|---|---|---|---|
| Headquarters | China | South Korea | Germany | Japan | South Korea |
| City | Qingdao | Suwon | Stuttgart | Minato-Ku | Seoul |
| State/Province | Shandong | Seoul | - | Tokyo | - |
| No. of Employees | - | 98,557 | 421,338 | 113,000 | 37,835 |
| Entity Type | Private | Public | Private | Public | Public |
Executives
| Name | Position | Board | Since | Age |
|---|---|---|---|---|
| Zhou Yunjie | Chief Executive Officer; Chairman | Executive Board | 2022 | - |
| Deane Flint | Head - Northern Europe- Haier Europe HVAC | Senior Management | 2022 | - |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
| Non Dignissim Eros | Proin vel | Convallis | 2024 | XY |
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