The Confectionery Segment in China registered a Market volume of 1,716.17 million kilograms in 2025
The indicator recorded a historical growth (CAGR) of 0.56% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Market volume of Confectionery products in China recorded an YoY growth in 2021
Market volume of Confectionery products in China recorded a YoY growth in 2019, followed by a decline in 2020, and a growth in 2021.
The popularity in western culture of gifting chocolates is increasing in China, thereby driving market growth. Moreover, rising average disposable income, along with the increasing young population, is driving confectionery market growth. However, increasing obesity, especially among children, is making Chinese consumers cut their intake of sugar. Therefore, growing health consciousness is expected to affect market growth over the forecast period.
Confectionery covers all chocolate-based products, all bubble and chewing gum, sugar-based confectionery items including hard boiled sweets, mints, caramels & toffees, gums and jellies, marshmallows, fudges and medicated throat lozenges
Five forces analysis
The confectionery market will be analyzed taking manufacturers of chocolates, gum and sugar confectionery as players. The key buyers will be taken as retailers, and cocoa farmers and other raw material producers as the key suppliers.
The Chinese confectionery market experienced strong growth during 2015-2019. Players in this market are often quite diversified, but generally tend to depend heavily on the food and beverage market. This, and the low cost of switching for end consumers, drives rivalry, although the latter can be mitigated to some extent by strong branding. Overall, the degree of rivalry in this market is assessed to be moderate.
Buyers in the confectionery market range from small independent retailers to large, often multinational supermarket and hypermarket chains. With extensive distribution infrastructure and financial muscle, larger buyers are able to exert a strong degree of power; in turn, due to the high importance of branding in the market, these buyers are heavily influenced by consumer demand.
Market trends
Hypermarkets & supermarkets was the largest distribution channel in the Chinese confectionery sector. Mars, Nestlé, and Perfetti Van Melle SpA are the top three companies in the Chinese confectionery sector. Health & wellness attributes such as ‘functional & fortified’ and consumer benefits such as ‘generally wellbeing’ contributed the most towards the growth of the health & wellness market in the Chinese confectionery sector during 2015-2020. Flexible packaging is the most used pack material in the Chinese confectionery sector, followed by rigid plastics and paper & board.
Switzerland
United States of America
France
United States of America
Netherlands
China
China
South Korea
China
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer