The Diapers Segment in France registered a Market volume of 74.78 million units in 2025
The indicator recorded a historical growth (CAGR) of 0.30% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Diapers segment in France
The baby personal care market consists of retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid based bathing products, lotion, oil, powder, shampoo and wipes (baby toiletries). The diapers segment consists of baby, cloth and training.
Impact of COVID-19 on the diaper segment in France
The France baby personal care market experienced negative growth during the review period. The growth of the market is expected to further decline but at a slower pace over the forecast period. Despite favorable economic conditions and increasing consumer purchasing power in the country recorded negative growth during the review period. Moreover, according to National Institute for Statistics and Economic Studies, the fertility rates are decreasing which largely affected the market growth. However, increasing purchasing power in the country helped manufactures to launch new products, which is estimated to support sales of baby personal care products in near future.
Who are the leading players in the French baby personal care market?
The US based multinational Procter & Gamble is the leading player in the French baby personal care market, accounting for a significant percentage of the market value in 2018 and is expected to retain its lead position in the coming years.
Kimberly-Clark Corporation is the second leading player in the French baby personal care market, accounting for a good percentage of the market value in 2018. The company accounted for value shares of a fair percentage in the diapers segment in 2018.
France based multinational L`Oreal S.A. is the third leading player in the French baby personal care market, accounting for a decent percentage of the market value in 2018. The company accounted for value shares of a good percentage in the baby toiletries segment in 2018.
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