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Market volume of Diapers Segment in Japan, 2022 - 2030 (million units)

Industry: Consumer
Current: Market Sizing & Shares

The Diapers Segment in Japan registered a Market volume of 126.28 million units in 2025
The indicator recorded a historical growth (CAGR) of 2.54% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...

Market volume of Diapers Segment in Japan, 2022 - 2030 (million units)

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Japan baby personal care overview

The baby personal care market consists of the retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid based bathing products, lotions, oils, powders, shampoos and wipes (baby toiletries). The diapers segment consists of baby, cloth and training.

Market analysis of baby personal care in Japan

The Japanese baby personal care market experienced negative growth during the review period. Market growth is expected to further decline at a faster pace over the forecast period. Unstable economic conditions during the review period impacted the growth of the baby personal care market. Moreover, the country's declining birth rate and shrinking population are affecting market growth. However, growing demand for organic and eco-friendly products is creating demand for baby personal care products.

Who are the leading players in the Japanese baby personal care market?

Unicharm is the leading player in the Japanese baby personal care market and is expected to retain its leading position in the coming years. The company has a presence in the diapers segment. Kao is the second leading player in the Japanese baby personal care market. The company has a major presence in the diapers segment.

Procter & Gamble is the third leading player in the Japanese baby personal care market. The company has a presence in both the diapers and baby toiletries segments.

What are the most popular brands in the market?

Mooney, which is owned by Unicharm, is the most popular brand in the Japanese baby personal care market. Furthermore, Merries (owned by Kao) and Pampers (owned by Procter & Gamble) are also top brands.