The Honey Segment in Japan registered a Market volume of 27.15 million kilograms in 2025
The indicator recorded a historical growth (CAGR) of 2.24% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Market volume of honey market in Japan recorded a single-digit YoY growth in 2021
Market volume of honey market in Japan recorded a significant growth between 2018-2021.
In Japan, economic slowdown has affected the production and consumption of syrups and spreads during the review period. Increasing awareness about the negative health impacts of sugary products and artificial sweeteners is leading Japanese consumers to opt for products that are free from preservatives and artificial sweeteners. As a substitute for sugar, demand for honey is increasing with rising health consciousness.
The syrups and spreads market consists of the retail sale of jams, jellies, preserves, molasses, savory spreads (sandwich fillers, meat paste, fish paste, and beef or yeast-based spreads), sweet spreads (chocolate, honey, nutbased, and other sweet spreads), and syrups. Honey refers to a sweet yellow syrup made from nectar by bees. Includes liquid and solid honey e.g. Golden Blossom, Sue Bee's and Gale's Traditional Clear Honey. Market volume is defined as the total number of transactions.
Five forces analysis
The syrups & spreads market will be analyzed taking manufacturers of syrups & spreads as players. The key buyers will be taken as distributors and retailers of syrups & spreads, and producers of packaging, syrups & spreads ingredients and other raw materials as the key suppliers.
The Japanese syrups and spreads market experienced weak growth during 2016-2020. The market is fragmented, indicating greater levels of rivalry between players. Rivalry in the market is also intensified by high fixed costs and exit barriers.
Larger retailers, such as hypermarkets and supermarkets, can make large purchases and negotiate on price with manufacturers, boosting buyer power. Retailers are unlikely to be swayed by brand loyalty, but they will have to stock brands preferred by consumers.
The threat of new entrants is moderate due to fair capital investments and the presence of well-established brands.
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