The Wines Segment in France registered a Market volume of 2,454.33 million litres in 2025
The indicator recorded a historical decline (CAGR) of 4.24% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Wines market in the France recorded a YoY growth in 2020
The French wine market registered weak growth during the review period (2015-2019). The market is expected to decline over the forecast period (2019-2024).
Due to economic instability, the market recorded weak growth during the review period. However, health conscious consumers are creating demand for organic wine in France. This trend has encouraged manufactures to launch products with different flavors and natural ingredients in order to cater to consumer demand.
The French wine market is fragmented, with numerous local and international players. It is rare for winemakers to integrate forward into on-trade or retail businesses. This means that winemakers can experience strong buyer power in markets where a concentrated food and beverages retail industry exists. Backward integration from producers is more common, with most winemakers owning or leasing vineyards, although large companies often need to source grapes from third-party growers. The ease of market entry for new players is affected by the government regulation of wine and other alcoholic beverages markets, which is stringent in many countries. Furthermore, wine is vulnerable to the threat from its substitutes, such as spirits and beer, due to low switching costs and various consumption patterns in different geographies. The degree of rivalry is assessed to be strong in this market.
Buyer power in the wine market of the France
In the French wine market, hypermarkets and supermarkets are the main buyers, accounting for a mid-double-digit share of the market’s volume in 2019. Large supermarket chains are often able to negotiate strongly on price with wine producers. Notably, food and drink specialists and on-trade businesses together accounted for a mid-double-digit share of the market's volume in 2019. Therefore, the sheer number of buyers within the wine market diminishes their power to some extent. Switching costs for buyers are not particularly high, which increases buyer power in all markets.
Wine producers can differentiate their products quite strongly, not only by the overall segment (such as still or sparkling) but also by region of origin, grape variety, style, and so on. This, and the fact that major buyers generally need to offer a wide range of wines for their own customers, should tend to weaken buyer power. Furthermore, producers and retailers operate in distinct businesses, with very little likelihood of producers integrating forward, or retailers integrating backwards. Overall, buyer power is assessed as moderate, although it can be stronger within certain specific markets.
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