The Wines Segment in United States of America registered a Market volume of 3,373.16 million litres in 2025
The indicator recorded a historical decline (CAGR) of 3.93% between 2022 to 2025, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Wines market in the US recorded a YoY growth in 2020
The US wine market is relatively concentrated. It is rare for winemakers to integrate forward into on-trade or retail businesses. This means that winemakers can experience strong buyer power in markets where a concentrated food and beverages retail industry exists. Backward integration from producers is more common, with most winemakers owning or leasing vineyards, although large companies often need to source grapes from third-party growers. The ease of market entry for new players is affected by the government regulation of wine and other alcoholic beverages markets, which is stringent in many countries. Furthermore, wine is vulnerable to the threat from its substitutes, such as spirits and beer, due to low switching costs and various consumption patterns in different geographies. The degree of rivalry is assessed to be moderate in this market.
Buyer power in the wine market of the US
In the US wine market, hypermarkets and supermarkets are the main buyers, accounting for a mid-double-digit share of the market’s volume in 2019. Supermarket chains are often able to negotiate very strongly on price with wine producers. Other buyers include on-trade businesses, specialist retailers and e-retailers. The sheer number of buyers reduces their power to some extent. The wine market is controlled wholly by consumer preference. Switching costs for buyers are not particularly high, which increases buyer power in all markets.
Wine producers can differentiate their products quite strongly, not only by the overall segment (such as still or sparkling) but also by region of origin, grape variety, style, and so on. This, and the fact that major buyers generally need to offer a wide range of wines for their own customers, should tend to weaken buyer power. Furthermore, producers and retailers operate in distinct businesses, with very little likelihood of producers integrating forward, or retailers integrating backwards. Overall, buyer power is assessed as moderate.
Switzerland
United States of America
France
Netherlands
China
China
South Korea
China
Belgium
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer