The Per capita consumption of Beer segment in Belarus reached 49.07 Litres in 2022
The indicator recorded a historical growth (CAGR) of 2.92% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Per capita consumption of Beer segment in Belarus recorded a single-digit YoY growth in 2020
Per capita consumption of Beer segment in Belarus grew significantly between 2017-2020, the per capita consumption recorded a single-digit YoY growth in 2020.
Falling population cuts down target market size
Belarus has been experiencing a steady decline in its population, owing to its lower birth rate compared to the death rate over the past few years. Decline in the young working-age population, who generally consume more alcohol than their older counterparts, is likely to dent the demand for beer & cider.
Craft beer gaining momentum
While Belarus has traditionally preferred leading beer brands such as Alivaria and Lidskoe, the market has been witnessing a surge in the demand for craft beer. While craft beer is still a niche category, the segment’s growth is being spurred by the emergence of microbreweries that specialize in offering craft beer in distinct styles and varieties. Experimental consumers are willing to try out new styles in beer, fueling the growth of craft beer, which registered growth at a low-single-digit CAGR during 2016-2019. However, the sheer number of craft brands led to intense competition for shelf and tap space.
Low-alcohol beer grew owing to rising health awareness
The health & wellness trend has begun to gradually influence the Belarusian market for beer & cider. No/low alcoholic beverages grew during the review period, owing to an increase in health concerns among consumers. The healthy living trend is led mostly by young people who live in urban areas and are concerned about their wellness.
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