The Per capita consumption of Beer segment in Denmark reached 59.82 Litres in 2022
The indicator recorded a historical decline (CAGR) of 3.86% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Denmark
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider.
The Danish beer market saw a moderate rate of value decline through the recent years. Over the forecast period, this decline is expected to slow; a weak rate of decline is anticipated. The standard lager segment was the market's most lucrative beer segment sold.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Standard lager is the largest segment of the beer market in Denmark.
Competitive landscape
The beer market in Denmark is consolidated, with the top four players controlling the majority stake of the market. Some large beer producers have begun to employ brand management strategies in order to ensure their brand is identifiable to the public. This is especially important because purchasers have a wide variety of beers to choose from and incur only low switching costs when changing brands. Major players may offer premium beers, but much of their business involves mass-market products; this means large breweries are required, and therefore that players in this market endure high fixed costs. At the same time, beer prices are subject to heavy downward pressure by large chain retailers, which are often able to exert strong bargaining power.
Market distribution
Supermarkets/hypermarkets form the leading distribution channel in the Danish beer market.
Who are the leading players?
Carlsberg is one of the leading brewing companies in the world. It is engaged in the production, marketing, and sale of beer under number of brands. Carlsberg's beer range comprises pilsner, strong pilsner, non-alcoholic beer, seasonal brews, wheat beer, ale, stout, Vienna, Munich, Blonde Ale, light pilsner, bock, and barley wine. The brand portfolio includes well-known international premium brands such as Carlsberg, Tuborg, Baltika, and Kronenbourg 1664, and strong local brands such as Ringnes (sold in Norway), Feldschlosschen (Switzerland), Lav (Serbia), and Wusu (Western China).
Diageo is a global manufacturer and distributor of premium spirits, beer, and wine products. The company's operations include producing, distilling, brewing, bottling, packaging, distributing, developing, and marketing branded alcoholic beverages. The company produces premium spirits under various brands, including Johnnie Walker, Smirnoff, Baileys, Crown Royal, Captain Morgan, Guinness, J&B, Buchanan's, Windsor, and Bushmills whiskies, Ciroc and Ketel One vodka, and Tanqueray.
Harboes Bryggeri A/S
Harboes Bryggeri is engaged in the production and sale of beer, soft drinks, malt beverages, and malt wort products. The company also sells packaged fresh and processed meat for the retail sector. The company offers a range of products such as beer, non-alcoholic malts, non-alcoholic dark malt, energy drinks, soft drinks, and juices. Harboes Bryggeri produces various beer types, including pilsner and lager beer, wheat beer, strong beer, stout, dark and gold beer, and beer mix products. It offers three beer brands: Bear Beer, Harboe Beer, and Darguner Beer.
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China
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