The Per capita consumption of Beer segment in Italy reached 36.16 Litres in 2022
The indicator recorded a historical growth (CAGR) of 1.26% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Italy
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Italian beer & cider market registered a weak growth during the review period (2015-2019). The growth of the market is expected to decelerate over the forecast period (2019-2024). High taxes imposed by the government on alcoholic beverages impacted the growth of the market in the review period. The increasing trend of health consciousness among consumers is affecting the beer & cider market growth. However, cider sales are rising as consumers are preferring low/no alcohol drinks.
Category segmentation
The Beer market is categorized into two major segments – Beer and Cider. Beer is the largest segment of the beer & cider market in Italy.
Competitive landscape
The Italian beer & cider market has experienced weak value growth and moderate volume growth in recent years. Heineken is the leading player in the sector in volume terms, while Asahi Group and AB InBev accounted for the second and third largest volume shares, respectively, in 2019. Moreover, Heineken showed the highest increase in market share during 2015-2019.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Italian beer & cider market.
Who are the leading players?
AB InBev UK Ltd (AB InBev), a subsidiary of Anheuser-Busch InBev NVSA, is a manufacturer and distributor of alcoholic beverages. The company offers beer, ales, ciders, stouts, bitters, and lagers. The company markets alcoholic products under the brands of Budweiser, Corona, Stella Artois, and Beck’s, alongside Leffe, Bud Light, Skol, Brahma, Hoegaarden, Antarctica, Quilmes, Michelob Ultra, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske, Hasseroder, and Jupiler. AB InBev serves pubs, clubs, bars, restaurants, hotels, and entertainment venues. The company sells its products through off-licenses, cash and carry outlets, wholesalers, and supermarkets. The company operates breweries in Luton, Magor, and Samlesbury, the UK. AB InBev is headquartered in London, Greater London, the UK.
Heineken Italia SpA (Heineken), a subsidiary of Heineken NV is a manufacturer and distributor of alcoholic beverages. The company’s products include various beers and related products. It offers the can, H41, draft beer, The Icon, extra cold, Heineken mini, and club bottle beer. Heineken markets its products under the brands of HEINEKEN and THE SUB. The company sells its products through distributors and retailers across Italy. It markets its products in different parts of the world. Heineken is headquartered in Milan, Italy.
Asahi Group Holdings Ltd (Asahi) manufactures, markets, and sells alcoholic beverages, soft drinks, and food products. Its product portfolio includes whiskey, spirits, wine, beer, ready-to-drink (RTD) beverages, RTD coffee, tea, carbonated drinks, water, fruit drinks. It also offers confectioneries, pharmaceuticals and supplements, baby products, and freeze-dried foods. The company markets these products under various brands including Asahi Super Dry, Asahi Style Free, Clear Asahi, Clear Asahi Zeitaku Zero, Asahi Dry Zero, and Mitsuya. It also offers brands such as Wilkinson, WONDA, Juroku-cha, Oishii Mizu, and Calpis. The company also provides transportation and distribution services and has a presence across Japan, North America, Europe, and the Asia Pacific regions. It is headquartered in Tokyo, Japan.
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United States of America
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