The Per capita consumption of Beer segment in Switzerland reached 54.35 Litres in 2022
The indicator recorded a historical decline (CAGR) of 1.87% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to decline at a CAGR of...
Beer segment in Switzerland
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider.
The ongoing pandemic has, like many countries, impacting the beer & cider sector in Switzerland. Although the country did not have a proper lockdown during the pandemic, the alcoholic beverages industry was affected overall, with a major shutdown in the hospitality sector. HoReCa was closed for a large proportion of the year, along with no events during the summer of 2020. This justified the decline in the consumption of alcoholic beverages, including beer, in the country.
Category segmentation
The Beer market is categorized into five major segments – Standard lager, Premium lager, Low/no alcohol, Ales, stouts & bitters, and Specialty beer. Lager was the most consumed type of beer in the Swiss market, largely due to its easy availability and a large product portfolio to choose from. This was followed by wheat beer which accounted for a far lesser volume than lagers. Flavored beer and beer mixes were other notable beer types in the market.
Social Restrictions Impacted HoReCa growth & Rise of low/no alcohol beers
The lack of tourism and social restrictions for the most part of 2020 highly impacted the on-premise consumption of beer & cider, mainly in HoReCa channels. Though some of the establishments improvised the businesses to meet consumer demand, the overall growth was clearly affected.
Consumers in Switzerland are aiming to live healthy lives and are looking to reduce their alcohol consumption. The ongoing COVID-19 pandemic accelerated this trend, as consumers increasingly turned to no/low-alcohol products to reduce their consumption. Consumers are also looking for products with lower calorie and sugar levels.
Beer Emerging Trends & Opportunities
In Switzerland, consumers are looking to cut down on their alcohol consumption. Consumers are increasingly concerned about the impact of alcohol on their health and wellbeing. Consequently, no-alcohol and low-alcohol products have gained traction and posted considerable growth. This trend is also expected to continue in the future, with manufacturers launching new flavors/combinations in the segment.
Consumers are becoming increasingly conscious of the impact that products can have on the environment. As a result, they are looking for products packaged in a sustainable manner. These eco-conscious consumers are seeking packages that have a reduced environmental impact such as recycled materials or reduced packaging material. In response to this, many brewers are introducing beers in recyclable formats and packages with reduced weight.
Who are the leading players?
Feldschlösschen
Feldschlöesschen AG (Feldschlöesschen) operates as a subsidiary of Carlsberg Breweries A/S. Feldschlöesschen is the leading alcoholic and non-alcoholic beverages manufacturer and marketer based in Switzerland.
Located in Winterthur, Zürich, Switzerland, Heineken Switzerland operates as a subsidiary of Heineken N.V. and is engaged in the production and supply of beer, cider, wine, and distilled alcoholic beverages. The company focuses on providing a portfolio of premium, economic and mainstream brands.
Brauerei Locher AG
Based in Appenzell, Switzerland, Brauerei Locher AG is the manufacturer of the popular Appenzell beer. Regarded as one of the first breweries, the company majorly differentiates itself from its competitors by specializing in a variety of different beers.
Switzerland
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