The Per capita consumption of Beer segment in Turkey reached 11.91 Litres in 2022
The indicator recorded a historical decline (CAGR) of 0.07% between 2019 to 2022, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Beer segment in Turkey
The beer & cider market consists of the retail sale of beer and cider. The beer segment consists of ale, dark beer, lager, stout, flavored beer, wheat beer, beer mixes, and seasonal beer. The cider segment consists of apple cider, flavored cider, pear cider, and seasonal cider. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Turkish beer & cider market registered strong growth during the review period. The growth of the market is expected to accelerate over the forecast period. Change of consumer preferences and increased consumption expenditure supported the growth of the market in the review period. Rising consumption of premium beer encouraged the overall sale of alcoholic products. Variety-seeking consumers are expecting various flavors under existing and new beer products, to align with this trend, manufacturers are launching new products to cater to the ever-increasing demand.
Category segmentation
The Beer market is categorized into two major segments – Beer and Cider. Beer is the largest segment of the beer & cider market in Turkey.
Competitive landscape
The Turkish beer & cider market has experienced strong value growth and weak volume growth in recent years. Efes Beverage Group is the leading player in the sector in volume terms, while Carlsberg Group and Molson Coors Brewing Company accounted for the second and third largest volume shares, respectively, in 2019. Moreover, Efes Beverage Group showed the highest increase in market share during 2015-2019.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the Turkish beer & cider market.
Who are the leading players?
Anadolu Efes Biracilik ve Malt San AS
Anadolu Efes Biracilik ve Malt San AS (Anadolu Efes), a subsidiary of Anadolu Endustri Holding A S produces and sells beer, malt, and non-alcoholic beverages. These consist of fruit juices, iced teas, water energy and sports drinks, teas, and non-ready-to-drink tea. It markets and sells these products under various brands including Erdinger, Efes Malt, Efes Light, Efes Brewmaster Serisi Red Ale, Amsterdam Navigator, Marmara Gold, Kozel, Beck’s, and Duvel, for a few. The company’s international business is operated through its wholly-owned subsidiary Efes Breweries International NV (EBI) and also owns a majority stake in Coca-Cola Icecek A.S. (CCI) which conducts Coca-Cola operations in Turkey and in other international markets. The company’s operations are spread across Turkey, Russia, the Commonwealth of Independent States (CIS), Pakistan, Europe, Central Asia, and the Middle East. Anadolu Efes is headquartered in Istanbul, Turkey.
Carlsberg A/S (Carlsberg) is a beer manufacturing company. The company also produces soft drinks and other beverage products. It markets products under Carlsberg, Kronenbourg, Ringnes, 1664, Grimbergen, Baltika, Alavaria, Aldaris, Okacim, Somersby, Tuborg and Lvivske brand names. The company’s major subsidiaries include Carlsberg Denmark A/S, Carlsberg Sverige AB, Carlsberg Bulgaria AD, Baltika Breweries LLC, and Carlsberg Brewery Hong Kong Ltd. It also handles the duty-free and travel retail business among various operators in airports, airlines, ferry lines, border trade, and more. It has a business presence in Western Europe, Eastern Europe, and Asia. The company is headquartered in Copenhagen, Denmark.
Molson Coors Beverage Company (Molson Coors) formerly Molson Coors Brewing Company, manufactures, markets, and sells beer and other malt beverages through its subsidiaries. The company offers its products under a diverse portfolio of owned and partner brands, including Carling, Coors Light, Miller Lite, Molson Canadian, and Staropramen, and also craft and specialty beers such as the Blue Moon Brewing Company brands, the Jacob Leinenkugel Brewing Company brands, Creemore Springs, Cobra and Doom Bar. It offers products through several breweries and has a presence in the US, Canada, Europe, Asia Pacific, the Americas, and Africa. The company is headquartered in Denver, Colorado, the US.
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