The Per capita expenditure on Beer segment in Finland reached USD 658.12 in 2025
The indicator recorded a historical growth (CAGR) of 4.75% between 2022 to 2025, and is expected to decline by...
GlobalData projects the indicator to decline at a CAGR of...
Per capita expenditure of Beer segment in Finland recorded a low-double-digit YoY decline in 2020
The per capita expenditure of beer in Finland grew significantly between 2017-2019, followed by a low-double-digit YoY decline in 2020.
COVID-19 Will Continue to Impact the Market
The ongoing pandemic has, like many countries, impacted the beer and cider market in Finland. The country entered a lockdown in March, which saw all hospitality businesses shut. Restrictions have since been eased, with bars and restaurants being allowed to operate at half capacity. Despite this, the ongoing pandemic raises the possibility of further lockdowns in the future. The impact on the beer and cider market will be significant, with a large drop in on-premise sales.
Consumers Are Looking to Live Healthier Lives
Consumers in Finland are looking to live healthier lives and, as such, are looking to reduce their alcohol consumption. As a result, consumers are increasingly turning to no and low-alcohol products to reduce their consumption. Consumers are also looking for products with lower calorie and sugar levels. The ongoing COVID-19 pandemic is likely to have accelerated this trend, as consumers grow increasingly concerned about the impact of the pandemic on their health.
Consumers Are Increasingly Searching for Sustainable Products
Consumers are becoming increasingly concerned about the impact their purchases have on the environment. Consumers are looking for products that have a low carbon footprint and use local organic ingredients. Introducing more products that use local produce and have reduced carbon footprints would help to ensure consumers’ demands are met by the products in the market. Organic products are also seen as healthier and will therefore help to meet consumer demands for healthier products.
Consumers Are Looking for New Flavors
Consumers in Finland, especially younger consumers, are looking for new flavors. This is particularly prevalent within the cider market. Younger consumers are more open to new flavors while older consumers are more likely to prefer traditional flavors. The use of local flavors will also allow products to claim lower carbon footprints, which will meet consumer demands on several key issues.
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