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The Market value (retail sales value) of Diapers Industry in United Kingdom (2017 - 2025, USD Millions)

  • The Market value (retail sales value) of Diapers Industry in United Kingdom attained a value of USD 546.16 Millions in 2020

  • The Industry recorded a historical decline (CAGR) of 2.09% between 2017 to 2020, and is expected to grow by ...

  • GlobalData projects the Industry to grow at a CAGR of ...

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The Market value (retail sales value) of Diapers Industry in United Kingdom (2017 - 2025, USD Millions)

Published: Oct 2021
Source: GlobalData

Explore the latest trends and actionable insights on the Baby Care market to inform business strategy and pinpoint opportunities and risks.
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The UK’s diaper market has been declining since 2018, posting a negative single-digit YoY growth in 2020. 

Procter & Gamble, Kimberly-Clark Corporation, and Naty AB were the top three largest players in the diapers market in 2020, capturing a major market share in terms of value.  

Pampers, Huggies, and Nature Boy & Girl Nappies were the top three leading brands in the diapers market.  

Diaper is a synthetic garment, generally made of a waterproof exterior and an absorbent inner core, which is designed to contain a baby's excretions, include baby diapers, cloth diapers, and training diapers. 

Procter & Gamble leads the way in the UK’S diapers market in 2020 

Procter & Gamble was the leading company in the diapers industry in the UK in 2020. Pampers was the major brand of Procter & Gamble. The company reported negative YoY growth in 2020. 

Kimberly-Clark Corporation ranked second in the UK’s diapers market  

Kimberly-Clark Corporation held the second-largest share (by value) in the diapers market in the UK in 2020. Huggies was the top brand of Kimberly-Clark Corporation. Huggies was one of the top two brands in the UK’s diapers market. Kimberly-Clark Corporation reported negative YoY growth in 2020. 

The other leading market position was held by Naty AB. 

Naty AB held the third-largest market share in the UK’s diapers market. 

Nature Boy & Girl Nappies was the top leading brand under Naty AB to capture a major market presence in the UK’s diapers market.

Market Fragmentation: Procter & Gamble accounted for more than half of the UK’s diapers market (by value) in 2020

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