The Market value (retail sales value) of Lipstick Industry in United States of America attained a value of USD 1,312.27 Millions in 2020
The Industry recorded a historical decline (CAGR) of 2.93% between 2017 to 2020, and is expected to decline by ...
GlobalData projects the Industry to grow at a CAGR of ...
Retail sales value of lipstick market in the US recorded a YoY decline in 2020
Lipstick retail sales value of the lipstick market in the US registered continuous decline between 2018–2020.
Lipstick is a cosmetic product containing pigments, oils, waxes, and emollients that applies color, texture, and protection to the lips. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
Five Forces Analysis
The make-up market will be analyzed taking manufacturers of make-up products as players. The key buyers will be taken as retailers, and chemical companies and mineral producers as the key suppliers.
Rivalry in the market is assessed as moderate, with most of the companies having strong brands and enjoying geographical diversification. Relatively high fixed costs intensify rivalry as they make it more difficult to exit the market.
The market leaders own a variety of recognized brands and operate in various segments of the market, such as eye make-up, face make-up, lip make-up and nail make-up. Fashion is a major influence on the make-up market, with consumers differentiating themselves quite strongly through the styles and brands of make-up products offered. Larger retailers often occupy a strong position in the supply chain, which allows them to negotiate favorable contracts with manufacturers, thereby enhancing buyer power.
Competitive Landscape
The US make-up market experienced a contraction in value and volume growth in recent years. L'Oreal is the leading player in the market in value terms. Furthermore, Estee Lauder and Coty also have a strong presence in the country, accounting for the second and third largest value shares, respectively, in 2020.
Top Brands
Maybelline, which is owned by L'Oreal, is the most popular brand in the US make-up market. Furthermore, M.A.C. (owned by Estee Lauder) and L'Oreal Paris (owned by L'Oreal) are also top brands, which held significant brand value shares in the same year.
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