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The Market value (retail sales value) of Make-Up Industry in Japan (2017 - 2025, USD Millions)

  • The Market value (retail sales value) of Make-Up Industry in Japan attained a value of USD 4,973.87 Millions in 2020

  • The Industry recorded a historical decline (CAGR) of 2.15% between 2017 to 2020, and is expected to grow by ...

  • GlobalData projects the Industry to grow at a CAGR of ...

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The Market value (retail sales value) of Make-Up Industry in Japan (2017 - 2025, USD Millions)

Published: Oct 2021
Source: GlobalData

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The make-up industry in Japan was steadily growing between 2017-19 and reported a double-digit YoY decline in 2020. 

Kao Corporation, Shiseido Company, Limited, L'Oreal S.A., KOSE Corporation, and The Estee Lauder Companies Inc. held the top five leading market positions in the make-up industry in Japan. The top five players held a significant market share in the make-up industry in Japan in 2020.  

Kanebo, Shiseido, Sofina, Kose, and Maquillage were the leading brands in Japan’s make-up industry. 

Make-up constitutes different cosmetics categories such as Eye, Face, Lip, and Nail make-up.

Kao Corporation leads the make-up industry in Japan in 2020 

Kao Corporation was the leadingcompany in the Japanese make-up market (by value) in 2020. Among the brands selling make-up products in Japan, Kanebo, the flagship brand of Kao Corporation, was the largest market shareholder.

Shiseido Company ranked second in the make-up industry in Japan

Shiseido Company was the second largest company in the Japanese make-up market (by value) in 2020. The company offers make-up products through its portfolio brands including Shiseido, Maquillage, Cle de Peau Beaute and IPSA.

The other leading market positions in the make-up market in Japan were held by L'Oreal S.A., KOSE Corporation, and The Estee Lauder Companies Inc.

L'Oreal S.A., KOSE Corporation, and The Estee Lauder Companies Inc. were among some of the other prominent companies in the Japanese make-up market, owning major brands Maybelline, Kose, and M.A.C., respectively.

Market Fragmentation: The market is highly concentrated, with the top two players accounting for more than a half of Japan’s make-up market (by value) in 2020

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