Liquid assets held by the HNW category in North America, attained a value of USD 32,697.33 Billion in 2022
The value of these assets recorded a historical growth (CAGR) of 6.72% between 2019 and 2022, and is expected to grow by ...
GlobalData projects the indicator to grow ...
Liquid assets held by the HNW investors in North America recorded a low-single-digit YoY growth in 2022
Liquid assets held by the HNW category in North America grew continuously between 2018 and 2022.
As of the end of 2020, the global HNW market comprised millions of individuals, the majority of whom are located in North America and predominately in the US, making the country the largest target market globally.
A key focus for most wealth providers, HNW entrepreneurs constitute the second-largest target segment (after professionals), followed by females and expats, who represent an almost equally large target market. Inheritors are the smallest segment; however, providers reaching out to female inheritors should not encounter any trouble growing their business given that this segment is often overlooked.
Female investors have the lowest risk appetite, but are more open to expert advice
COVID-19 had a pronounced impact on HNW investors’ willingness to take risks. However, the entrepreneur and expat segments have been less affected, remaining less risk averse. In part this can be attributed to these segments’ inherent characteristics – expats’ willingness to move abroad to an often unfamiliar country and entrepreneurs’ willingness to forgo salaried employment to start a business venture. In addition, these segments’ stronger knowledge and understanding of financial markets means they are more open to risk.
After professionals, entrepreneurs constitute the largest HNW segment
HNW entrepreneurs make for a sizable target market, and dedicated programs aimed at this segment are a must across the globe. The entrepreneurial spirit runs particularly high among Polish, Japanese, and Filipino HNW individuals – the only three nationalities tracked by GlobalData where entrepreneurs constitute more than half of the local HNW population. However, once again we see significant regional differences with regards to the makeup of the entrepreneur communities across different countries.
United States of America
United States of America
United States of America
United States of America
United States of America
United States of America
United States of America
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