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Liquid assets held by HNW investors in South and Central America (2019 - 2025, USD Billion)

  • Liquid assets held by the HNW category in South and Central America, attained a value of USD 800.91 Billion in 2022

  • The value of these assets recorded a historical growth (CAGR) of 7.12% between 2019 and 2022, and is expected to grow by ...

  • GlobalData projects the indicator to grow ...

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Liquid assets held by HNW investors in South and Central America (2019 - 2025, USD Billion)

Published: Nov 2024
Source: GlobalData

Explore the latest trends and actionable insights on the Global Wealth Management market to inform business strategy and pinpoint opportunities and risks
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Liquid assets held by the HNW investors in South and Central America recorded a mid-single-digit YoY growth in 2022

Liquid assets held by the HNW category in South and Central America grew continuously between 2017 and 2022.

A key focus for most wealth providers, HNW entrepreneurs constitute the second-largest target segment (after professionals), followed by females and expats, who represent an almost equally large target market. Inheritors are the smallest segment; however, providers reaching out to female inheritors should not encounter any trouble growing their business given that this segment is often overlooked.

While there is overlap between segments, distinct investment and servicing preferences call for a differentiated servicing strategy. For example, female HNW investors are more risk averse than other segments, but they tend to be comparatively loyal to their wealth manager. On the flipside, inheritors tend to be the least loyal, meaning early and ongoing engagement is critical.

After professionals, entrepreneurs constitute the largest HNW segment

HNW entrepreneurs make for a sizable target market, and dedicated programs aimed at this segment are a must across the globe. The entrepreneurial spirit runs particularly high among Polish, Japanese, and Filipino HNW individuals – the only three nationalities tracked by GlobalData where entrepreneurs constitute more than half of the local HNW population. However, once again we see significant regional differences with regards to the makeup of the entrepreneur communities across different countries.

Albeit not mutually exclusive, expats and entrepreneurs constitute the largest target segments after professionals

A key focus for most wealth providers, HNW entrepreneurs constitute the second-largest target segment (after professionals), followed by females and expats, which represent an almost equally large market.

Regardless of the origins of their wealth, HNW individuals who are expats can be considered a separate target segment. However, it should be noted that entrepreneurs make up a notable proportion of the HNW expat market. Those who inherited their wealth constitute a significantly smaller proportion.

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