The consumer segment in recent years has gained significant popularity in the selling product categories in the retail industry. Consumer electronics are the electronic devices that are in use for everyday use for the purpose of entertainment and communications.
The consumer electronics segment is categorized into different products which include Mobile Devices, Wearables, TV Sets, Laptops, and Home Entertainment.
The consumer electronics segment in the US reached a value of $110 billion in 2021, witnessing an increase of 4% from the previous year this was mainly on account of growth in the retail product categories as the world saw the recovery in the overall demand post-pandemic Covid-19. The growing demand for consumer electronics as a result of the pandemic boosted demand for communications and entertainment devices such as mobile devices, TV, and laptops. Major laptop players in the US such as HP, Dell, and Apple witnessed a rise in their sales volume during the pandemic.
Home Entertainment in the US remained one of the major segments in consumer electronics and saw growth in consumer demand which was mainly on account of technological advancement coupled with the increase in the demand for indoor leisure activities. Moreover, Sales in brick & mortar and online businesses resumed their operations after a duration of almost two years which further supported the overall demand.
The Consumer Electronics segment in the region has seen a compound annual growth rate of 0.26% from the period of 2017-2021.
The major consumer electronics brands that dominate the US consumer electronics industry, and are namely Emerson Radio, General Electric, Bose, Toshiba, Sony, and Nintendo Wii.
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