REWE Group - Company Profile

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REWE Group (REWE) is an international conglomerate operating in the retail and tourism sectors. The company's primary activities encompass the provision of a wide range of products and services through retail stores, including food products, groceries, and gardening supplies, hospitality, travel, and tourism services. REWE also offers online grocery retailing services. The company markets its products under the REWE, Penny, Akzenta, Nahkauf, Glocken Backerei, Wilhelm Brandenburg, and REWE Digital brand names. Its distribution network includes both physical retail outlets and online platforms. REWE operates in multiple geographic locations, targeting markets across Europe. REWE Group is headquartered in Cologne, North Rhine-Westphalia, Germany.

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Headquarters Germany

Address Domstrasse 20, Cologne, Nordrhein-Westfalen, 50668


Telephone 49 0 2211490

No of Employees 380,000

Industry Retailing

Revenue (2025) $113.3B

   

   

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REWE Group premium industry data and analytics

160+

Retail Market Data Insights

Insight into market share and brand performance.

13+

Online Price Intelligence

Monitor online prices for products from REWE Group with insights on price dynamics across product categories and countries.

3

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for REWE Group (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

1

ICT Spend & Tech Priorities

IT Client Prospector provides intelligence on REWE Group’s likely spend across technology areas enabling you to understand the digital strategy.

Products and Services

Services Brands
Travel and Tourism Services Rewe
Online Grocery Retailing Akzenta
Retail Store Operations Penny
XYZ XYZ
XYZ XYZ
XYZ XYZ
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2024 Corporate Changes/Expansions In April, the company opened plant-based supermarket in Berlin, Germany.
2024 Acquisitions/Mergers/Takeovers In March, the company acquired 50% of the shares in the Trinks Group.
2024 Corporate Changes/Expansions In March, the company rebranded its tour operator business from DER Touristik to DERTOUR Group.
Dive into past operations, including product releases, deals, acquisitions & more Dive into past operations, including product releases, deals, acquisitions & more Learn more
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Competitor Comparison

Key Parameters REWE Group Carrefour SA EDEKA ZENTRALE Stiftung & Co. KG Metro AG Lidl Dienstleistung GmbH & Co KG
Headquarters Germany France Germany Germany Germany
City Cologne Massy Hamburg Duesseldorf -
State/Province Nordrhein-Westfalen Ile-de-France Baden-Wurttemberg Nordrhein-Westfalen Baden-Wurttemberg
No. of Employees 380,000 298,604 88,457 86,740 1,853
Entity Type Private Public Private Public Private
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Executives
Name Position Board Since Age
Lionel Souque Chief Executive Officer Senior Management 2017 55
Telerik Schischmanow Chief Financial Officer Senior Management 2022 51
Hans-Jürgen Moog Chief Procurement Officer Senior Management 2023 58
Daniela Buchel Chief People and Sustainability Officer Senior Management - 53
Peter Maly Chief Operating Officer - Logistics and Supply Chain Management Senior Management 2005 58
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
Non Dignissim Eros Proin vel Convallis 2026 XY
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