Dollarama is one of the leading companies in the Canadian value retail industry, with more than 1,400 stores, all corporately operated, and over 24,000 employees. The company’s head office is located in Québec, Canada. As of FY2022, the company added a net of 65 stores bringing the total store count to 1,421. The merchandise at Dollarama is sold at select fixed price points up to $4.00.The value retail segment in which Dollarama offers products is differentiated as low fixed price points; convenient store size and locations; broad offerings of branded and unbranded merchandise, including a broad assortment of everyday essentials and seasonal items; small or individual-sized product quantities; and no-frills, self-service environment.
As of FY2022, Dollarama operated 1,421 stores across Canada. Dollarama opened a total of 65 net new stores during the year. As a result of the opening of 196 net new Dollarama stores over the past three fiscal years, expansion of 24 stores, and relocation of 21 stores, Dollarama has added 2,235,338 square feet to its retail network in Canada, or an increase of 17.9% since February 4, 2019.
In FY2020, the company launched its online store to provide additional convenience to Dollarama customers individuals and businesses alike who wish to buy products in large quantities that may not be available in-store. Select products from the broader consumable, general merchandise, and seasonal offerings are available for purchase through the online store for delivery across Canada.
It also launched its Mobile Application on November 16, 2020, that allows customers to pay for in-store purchases or redeem the e-gift card, scan products, verify prices and online availability, and search for store locations and operating hours.
On August 14, 2019, the company, through Dollarama International acquired a 50.1% interest in Dollarcity, an independently-owned and operated value retailer founded in 2009 and headquartered in Panama. As of FY2022, Dollarcity operated a total of 350 stores, including 59 in El Salvador, 76 in Guatemala, 206 in Colombia, and 9 in Peru. This represents an increase of 86 to the total of 264 stores operated by Dollarcity as of FY2021.
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