Explore the latest trends and actionable insights on the APAC Skincare market to inform business strategy and pinpoint opportunities and risks

Market Size of Retail Cosmetics and Toiletries in the Asia Pacific (2017–2021, $ Billion)

  • The market for retail cosmetics and toiletries in the Asia- Pacific region was valued at $210 billion in 2021
  • The major countries in the cosmetics and toiletries segment in the Asia-Pacific region include China, Japan, South Korea, and India
  • China is the major market in the global cosmetics and toiletries segment with a share of 20%.

Cosmetics and Toiletries: Industry Overview

The cosmetics and toiletries segment is a popular product category in the retail industry. The segment offers a variety of products, including skincare products, make-up products, facial products, and fragrances.

The market for retail cosmetics and toiletries in the Asia- Pacific region was valued at $210 billion in 2021, registering an increase of 11% over that in the previous year. The retail cosmetics and toiletries market grew in 2021 following the recovery in demand as consumer spending on lifestyle products increased amid a decline in COVID-19 cases, which led to the easing of restrictions on non-essential products globally. This enabled brick-and-mortar stores and online stores to resume their operations after being under restrictions for almost two years.

Moreover, due to the outbreak of the COVID-19 pandemic, consumers globally became more conscious about their health and hygiene, which is expected to spur growth in this segment.

Companies also expanded their product line by venturing into innovative products that can cater to both beauty and hygiene requirements due to the pandemic.

The major countries in the cosmetics and toiletries segment in the Asia-Pacific region include China, Japan, South Korea, and India.

China is the major market in the global cosmetics and toiletries segment with a share of 20%.

The retail cosmetics and toiletries segment in the Asia- Pacific region registered a CAGR of 2.5% during 2017–2021. The growth was affected by the outbreak of the pandemic, which led to a reduction in consumer spending in this segment despite the financial assistance to citizens by many countries.

The major cosmetics and toiletries companies that have a strong presence in the Asia- Pacific region include Unilever, Johnson & Johnson, and Estee Lauder.

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