The Sports & Leisure Equipment segment in Australia registered Market value of USD 3,500.09 Millions in 2024
The indicator recorded a historical decline (CAGR) of 1.69% between 2021 to 2024, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
The Market value of Sports & Leisure Equipment Segment in Australia (2018 - 2026, USD Millions)
Sports & Leisure Equipment Segment in Australia
Sports equipment includes ball sports equipment, adventure sports equipment, fishing equipment, golf equipment, racket sports equipment, winter sports equipment, specialist footwear, and all other sports-dedicated equipment. Gym equipment is included; however, Smart Watches and Nutrition supplements are not. It excludes all B2B sales made to sports associations and clubs.
The Australian sports equipment retail market experienced strong growth during the historic period, which was spearheaded by a surge in market value during 2020. The market is expected to cool down over the forecast period, with possible declines in 2022 and 2023. The primary factors driving the sports equipment retail market are the country’s levels of sports participation and the financial power of end-users. When sports participation is high, then demand for sports equipment is high as well; however, due to the nature of the market, there comes a point where it becomes saturated and this is because consumers would already own sports equipment of some kind, making them unwilling to swap it for a new one. This is where consumers’ financial power comes into play, where consumers with high financial power would be more than willing to change their old sports equipment, such as old sports shoes for new ones or the next year’s edition, driving demand up. On the other hand, consumers with low financial power will hold on to their existing sports equipment for a longer period, offsetting that demand.
COVID-19 Impact
The COVID-19 pandemic had a strong influence on sports equipment sales during 2020. Store closures during periods of lockdown as well as social distancing restrictions preventing professional and amateur team sports from taking place had a negative impact during 2020. On the other hand, the closure of gyms and sporting facilities stimulated an increase in demand for home sports equipment. Intersport reported store adjusted decline in retail sales in 2020. However, the group's sporting goods division was affected to a lesser extent. The demand for running, training and bicycle categories exceeded company expectations.
Competitive landscape
The Australian sports retail market experienced healthy growth in 2020. The market consists of four main leaders, IIC-Intersport GmbH, Super Retail Group Limited, Kathmandu Holdings Limited, and Nike. However, these companies still account for a relatively small percentage of the market value with market leaders competing with other specialist sports equipment retailers, department stores, general retailers, sports brands, and equipment manufacturers.
Market distribution
Other Specialist Retail form the leading distribution channel in the Australian sports equipment retail market.
Who are the leading players?
IIC-Intersport GmbH
Kathmandu Holdings Limited
China
Germany
United States of America
United States of America
Netherlands
Austria
United States of America
United States of America
China
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