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Super Retail Group Limited: Overview

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Super Retail Group Limited (Super Retail) is a provider auto parts and accessories, tools and equipment. The company provides boating products which include lures, rods and reels; camping and outdoor equipment including apparel, fishing, BBQ’s and outdoor furniture; and fishing equipment such as fishing rod holders, bilge pumps, and fish finders; and sporting equipment including footwear, apparel and games and leisure products. It also offers fitness accessories such as treadmills, home gyms, home fitness studios, elliptical cross trainers and exercise bikes. Super Retail distributes and markets products under the brand names of Supercheap Auto, BCF, Rebel, and Rays. The company operates in Australia, China and New Zealand. Super Retail is headquartered in Brisbane, Queensland, Australia.

Headquarters Australia

Address 6 Coulthards Ave, Strathpine, Strathpine, Brisbane, Queensland, 4500


No of Employees 14,305

Industry Retailing

Ticker Symbol & Exchange SUL (ASX)
Revenue (2021) $2.4B 21.0% (2021 vs 2020)

EPS XXX

Net Income (2021) XXX 173.1% (2021 vs 2020)

Market Cap* $2.1B

Net Profit Margin (2021) XXX 123.6% (2021 vs 2020)

* As of and is in US$

Products and Services

Products Brands
Tools Supercheap Auto
Batteries BCF
Car Care Rays
XXX XXX
XXX XXX
XXX XXX
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2020 Financing Agreements In June, the company announced to raise US$203 million to expand the omnichannel business.
2018 Contracts/Agreements In June, the company awarded Primewest a contract to develop a new headquarters in Queensland.
2018 Contracts/Agreements In April, the company announced that it has completed the acquisition of Macpac.
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Competitor Comparison

Key Parameters Super Retail Group Limited Penske Automotive Group Inc Eagers Automotive Ltd Bapcor Ltd MotorCycle Holdings Limited
Headquarters Australia United States of America Australia Australia Australia
City Brisbane Bloomfield Hills Fortitude Valley Melbourne Logan City
State/Province Queensland Michigan Queensland Victoria Queensland
No. of Employees 14,305 23,000 8,432 4,500 700
Entity Type Public Public Public Public Public
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Executives
Name Position Board Since Age
Anthony Heraghty Chief Executive Officer; Director; Managing Director Executive Board 2019 -
David Burns Chief Financial Officer Senior Management 2012 -
Paul Hayes Chief Information Officer Senior Management 2015 -
Rebecca Louise Farrell Secretary; Chief Legal Officer; General Counsel Senior Management 2020 -
Jane Kelly Chief Human Resources Officer Senior Management 2016 -
Non Dignissim Eros Proin vel Convallis 2021 XX
Non Dignissim Eros Proin vel Convallis 2021 XX
Non Dignissim Eros Proin vel Convallis 2021 XX
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