The Global Cosmetics & Toiletries segment registered Market value of USD 478,168.26 Million in 2020
The indicator recorded a historical decline (CAGR) of 0.27% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Global male toiletries
The global male toiletries market grew by a significant value in 2019.
The male toiletries market consists of retail sales of aftershaves & colognes, men's disposable razors & blades, men's post-shave cosmetics and men's pre-shave cosmetics. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
The global male toiletries market experienced moderate growth during the review period (2015-2019). The growth of the market was expected to accelerate over the forecast period (2019-2024), however, the COVID-19 outbreak is expected to negatively impact the performance of the market particularly in 2020.
The global male toiletries market is driven by growing demand for premium products with multiple benefits, rising disposable income, and increasing attentiveness about appearance. Moreover, the global economic recovery since 2017 increased consumers’ purchasing power. Therefore, consumers were increasingly opting for premium products, increasing manufacturers' profitability.
Category segmentation
Men`s disposable razors & blades are the largest segments of the global male toiletries market, accounting for the largest share of the market's total value.
The Pre-shave cosmetics - men`s segment accounts for the second-largest male toiletries segment in the market.
Geography segmentation
Europe accounts for a majority of the share in the global male toiletries market value.
Market distribution
Hypermarkets & Supermarkets form the leading distribution channel in the global male toiletries market, accounting for the largest share in the total market's value.
Parapharmacies/Drugstore’s account for the second-largest distribution channel in the global male toiletries of the market.
Who are the leading players in the global male toiletries market?
US-based multinational Procter & Gamble is the leading player in the global male toiletries market.
US-based multinational Edgewell Personal Care Brands, LLC is the second leading player in the global male toiletries market.
Germany-based multinational Beiersdorf AG is the third leading player in the global male toiletries market.
What are the most popular brands in the market?
Gillette, which is owned by Procter & Gamble, is the most popular brand in the global male toiletries market, accounting for a significant share in 2019. Furthermore, Gillette - Prestobarba and Gillette - Mach 3 (both owned by Procter & Gamble) are also major brands in the sector.
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