Subscribe to GlobalData Explorer to access actionable intelligence spanning 22 industries, 200+ economies and 700k+ companies on a single platform

Turmoil in European Smartphone Industry as Shipments Continue to Fall

  • The European smartphone industry is expected to contract in the first quarter of 2022, with shipments falling to their lowest level in over a decade.
  • Component shortages, COVID-19-related lockdowns in China, deteriorating economic conditions, and the Russia-Ukraine conflict contributed to the drop in shipments.
  • Samsung, the world’s leading manufacturer of smartphones, registered a drop in shipments in Europe.

Smartphone shipments in Europe are decreasing, with average minutes of usage expected to drop 3% to 29,725 minutes in 2022. The decrease in shipments in Europe is mostly due to a drop in demand in Russia and Ukraine, which registered a steep fall. The continued supply chain limitations caused by sanctions on Russia and a global scarcity of semiconductors worsened the situation. However, smartphone shipment data shows that demand continues to be strong in other countries in Europe.

Market Movers: Who is winning?

Among the top five vendors, Realme was the only one that registered annual growth in shipments, while market leader Samsung saw a decline in shipments. Despite a fall in shipments, Samsung had a strong first quarter in 2022, owing to a greater share of the market aided by huge demand for its low- and mid-range phones, and improving supply chain. Due to a small increase in shipments, the market share of Apple increased marginally. On the contrary, Realme was able to increase the supply of its smartphones substantially as demand for its mid-range and high-end phones grew.

Outlook

Consumer confidence is eroding in Europe as a result of recent events led to a considerable increase in inflation. The global supply chain bottleneck, combined with the shortage of semiconductors, is exacerbating the problem. The smartphone industry will be put to test in the first two quarters of 2022 when the economic impact of the Russia-Ukraine conflict becomes clear.



Explore, track and compare industries, economies and companies in a single platform through GlobalData Explorer.​

Single License $700 per month (billed Annually)
Multiple Licenses Connect with a GlobalData representative to discover our offers for multiple licenses​
  • 700K+Companies
  • 22Industries
  • 15K+Reports
  • 200+Countries & Regions

Related Data & Insights

The Market value of IT Management Infrastructure in Europe (2017 - 2025, USD Million)

The Market value of Mobility Infrastructure in Europe (2017 - 2025, USD Million)

The Market value of Data Center and Hosting Infrastructure in Europe (2017 - 2025, USD Million)

The Market value of Application Development and Management Infrastructure in Europe (2017 - 2025, USD Million)

The Market value of Servers Infrastructure in Europe (2017 - 2025, USD Million)

Related Companies

Apple Inc

United States of America

Alphabet Inc

United States of America

Google LLC

United States of America

Verizon Communications Inc

United States of America

Meta Platforms Inc

United States of America

Dell Technologies Inc

United States of America

Huawei Investment & Holding Co Ltd

China

Huawei Investment & Holding Co Ltd
Still looking?

Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.

Explorer

Access more premium companies when you subscribe to Explorer

Get in touch about GlobalData Company Analytics

Contact the team or request a demo to find out how our data can drive your business forward