Apple, the first company to hit a market cap of $1 trillion (in 2018), $2 trillion (in 2020), and $3 trillion (in 2022), made net sales of $365 billion in 2021, an increase of 33% as compared to net sales of $274 billion in 2020. Apple has historically experienced higher net sales in its first quarter compared to other quarters in its fiscal year due to seasonal holiday demand. The company classifies its products and services into five categories: iPhone, iPad, Mac, Services, and Wearable, Home, and Accessories.
iPhone is the money maker for Apple since the sales of the iPhones accounted for more than half of Apple’s net sales in 2021. Similarly, sales of Mac and iPad accounted for 10% and 9% of Apple’s net sales.
In terms of net sales by geographic region, the net sales from the Americas (North and South America) region amounted to $153 billion in 2021, which is nearly 42% of Apple’s net sales in 2021. The net sales from the Americas region grew by 23% as compared to 2020.
Apple generates its revenues from sales of products (iPhone, Mac, iPad, Wearables, etc.) and services (AppleCare, cloud, digital content, payment, and other services). Apple’s 81% of net sales are from the sales of Apple products and 19% from the sales of services. Overall, the revenue in 2021 increased primarily due to the sale of iPhones, Services, and Mac.
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